• In this pivotal role, you’ll lead the design, implementation, and optimization of tagging strategies across digital platforms to support marketing, customer experience, and operational excellence
• You’ll collaborate with product, engineering, analytics, and media teams to ensure seamless data collection and actionable insights
• Strategic Process Leadership
• Lead the analysis and design of tagging strategies and workflows across marketing, analytics, media, and product teams
• Define current and future state tagging processes enabled by Adobe technologies (Adobe Launch, WebSDK, Event Forwarding), with a focus on scalability and performance
• Develop success metrics and tracking plans to ensure proper variable enablement and reporting accuracy
• Document tagging problem statements, process flows, gap analyses, and solution recommendations
• Tagging & Implementation Expertise
• Design and implement data layers, including event-driven structures, to support efficient tag management
• Translate experience flows from FIGMA into detailed technical specifications based on analytics requirements
• Implement and validate tags in Adobe Launch across staging and production environments
• Troubleshoot end-to-end tagging and data collection issues in collaboration with engineering and reporting teams
• Deploy vendor tags using Adobe Event Forwarding and support CAPI implementations
• Maintain tagging accuracy through deep understanding of application architecture, cookie behavior, and data layer implementations
• Create and maintain journey-based tagging specification documents and Solution Design References
• Optimize Adobe Launch configurations for performance and efficiency
• Demonstrate working knowledge of AppMeasurement and WebSDK, including migration awareness
• Configure reporting variables and apply Adobe Analytics Processing Rules and Marketing Channel logic for accurate data attribution
• Project Management & Communication
• Show attention to detail with strong project management skills, ensuring timely delivery of tagging projects
• Regularly communicate project status, risks, and issues to stakeholders and senior management
• Oversee Comcast India Engineering Center (CIEC) team workload: prioritize requests, assign tasks, and support the team to ensure timely and accurate tag implementation
• Cross-Functional Collaboration & Leadership
• Lead backlog management and prioritization for tagging-related projects
• Manage cross-functional relationships and provide dotted-line mentorship to two individual contributors
• Participate in stakeholder meetings, maintain documentation, and align project timelines
• Diagnose and document issues using QA practices to ensure data integrity and operational excellence
• Serve as subject matter expert on tag management and stay up-to-date with latest developments in tag management systems and digital analytics technologies
• Exercise independent judgment and discretion in matters of significance
• Maintain regular, consistent, and punctual attendance
• Must be able to work nights, weekends, and overtime as necessary
• Perform other duties and responsibilities as assigned
• Analytical measures that support business decisions and performance optimization
• Efficient troubleshooting and rapid issue resolution to maintain data quality
• Understand our Operating Principles; make them the guidelines for how you do your job
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences
• Win as a team - make big things happen by working together and being open to new ideas
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers
• Drive results and growth
• Support a culture of inclusion in how you work and lead
• Do what's right for each other, our customers, investors and our communities

This information has been designed to indicate the general nature and level of work performed by employees in this role

• Adobe Launch (Tag Management)
• Adobe Analytics (Implementation & Reporting)
• WebSDK & AppMeasurement
• HTML, CSS, JavaScript
• Adobe Event Forwarding
• Cookies & Data Layer Architecture
• Strong domain knowledge in digital analytics and tagging
• Hands-on development experience or technical understanding
• Implementation and tagging expertise
• Basic proficiency in HTML, CSS, and website architecture
• Seamless experience launched on the website with accurate tagging and data collection
• To be considered for this role, you must be legally authorized to work in the United States and not require sponsorship for employment now or in the future
• Website Implementation; Adobe Experience Platform Launch; Adobe Analytics; Strategic Thinking; Front End Architecture; General Data Protection Regulation (GDPR); Implementation Methodologies
• Bachelor's Degree

7-10 Years

• Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus

Additionally, Comcast provides best-in-class Benefits to eligible employees