The Associate Director of Commercial AI will drive the AI strategy for the Wellbeing Collective-spanning brands such as Liquid I.V., Nutrafol, OLLY, SmartyPants, Onnit, and others-by defining and delivering scalable, highimpact AI capabilities across the commercial ecosystem

• This role partners closely with commercial leaders, including eCommerce, Media, Sales, Marketing, and Finance, to shape the enterprise AI roadmap and ensure AI is embedded into core decisionmaking and operating models
• Responsibilities include identifying and implementing AI solutions across pricing, promotion optimization, analytics, forecasting, media and creative generation, and sales productivity, working with SMEs to define benchmarks and best practices
• The role leads crossfunctional sprint teams to prototype, pilot, and scale meaningful AI use cases, while managing a structured experimentation roadmap with robust hypothesis design and outcome measurement

Additional responsibilities include overseeing vendor assessments and buildvsbuy evaluations, guiding procurement and technical due diligence, establishing governance frameworks for safe and responsible AI adoption, and managing global tooling, localization, and market activation

• This role will also define and track KPIs to measure AIdriven value creation, including revenue, margin, productivity, and operational efficiency outcomes
• Architect and optimize workflows leveraging cuttingedge AI and automation technologies (Gumloop, ChatGPT Agent Builder, Microsoft Copilot, and internal Unilever platforms)
• Deploy, maintain, and optimize AI workflow software across the organization, ensuring seamless integration with existing Unilever systems and processes
• Drive measurable business outcomes by championing AI solutions for revenue growth, margin enhancement, and cost reduction across key commercial functions
• Shape the organizational transformation required to scale AI-upskilling talent, redesigning processes, and establishing adoption mechanisms
• Leadership through collaboration & going further together
• Develop and deliver enterprise-wide AI education programs, including prompt engineering best practices, team-specific training, and leadership enablement
• Maintain a strong portfolio of prioritized AI use cases, ensuring rapid testing, structured evaluation, and strategic scaling
• Act as the connective tissue between central teams and operating companies to ensure alignment, co-creation, and shared success
• Implement robust frameworks for data integrity, model safety, compliance, and ethical use of AI technologies

Build strategic partnerships with leading AI providers, startups, consultancies, and academic institutions

• An AI leader with deep understanding of commercial use cases and the ability to translate emerging technologies into tangible business impact
• Combination of visionary and doer
• Expert in AI prompt engineering, workflow automation, and deploying agent-based systems
• Proven track record leading cross-functional teams through rapid experimentation, sprint development, and scaled deployment
• Exceptional communicator capable of educating and influencing senior stakeholders and large commercial organizations
• Comfortable navigating ambiguity, simplifying complexity, and driving organizational change in large, matrixed environments
• Curious, execution-focused, and energized by building new capabilities from zero to one-and then scaling them globally
• Strong business judgment with the ability to balance speed, governance, and strategic priority

Bachelor's degree

Strong background in CPG, ecommerce, or digitally native brands, with experience shaping pricing, promotion, innovation, category, and marketing strategies using data and AI

• Pay: The pay range for this position is $141,680 to $212,520

Unilever takes into consideration a wide range of factors that areutilizedin making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs

• Bonus: This position is bonus eligible
• Long-Term Incentive (LTI): This position is LTI eligible
• Benefits: Unilever employees are eligible toparticipatein our benefits plan

Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits Anycoveragesfor health insurance and retirement benefits will bein accordance withthe terms and conditions of the applicable plans and associated governing plan documents