• In this position, you’ll play a pivotal role in shaping and communicating the company's narrative to key industry analysts
• Your primary goal is to ensure that analysts have a deep, accurate understanding of the company's offerings, strategy, and market position and a deep understanding of our product capabilities
• You ensure that Intuit’s products are included in key analyst research and reviews so that Intuit is being recommended in the market
• This person would also lead the earned reviews and awards strategy and execution for the team

This means working closely with our GBSG US External Communications team, agency partners, cross-functional teams, and performance marketing to develop and implement end-to-end analyst relations, reviews, awards, and recommendations strategies and submissions for the business

• If you are experienced in driving analyst relations workstreams end to end, have great judgment, and a knack for driving integration and managing complex workflows, we want to hear from you!
• Build and maintain strong, trusted relationships with key analysts from firms like Gartner, Forrester, IDC, and more
• This involves regular communication, acting as a reliable point of contact, and understanding each analyst’s research areas and needs
• Schedule and orchestrate briefings between analysts and company executives or subject matter experts and prepare executives
• Manage inbound inquiries, providing analysts with the information they need for their research, reports, and reviews
• Work closely with product and marketing teams to develop messaging and content tailored specifically for an analyst audience
• Ensure that all communications are consistent, compelling, and aligned with the company’s strategic direction
• Manage the company’s participation in major industry reports, review programs, and awards
• This includes preparing the company’s submission, coordinating with internal teams, and reviewing drafts of the report to ensure factual accuracy
• Act as the internal voice of the analyst community
• Translate analyst feedback and market insights back to communications, product, marketing, and executive teams to help inform product roadmaps, refine messaging, and stay ahead of market trends
• Ensure the company is maximizing AR advisory sessions to get the market insights, industry opportunities and competitive positioning needed to grow our market share
• Pursure sponsorship and custom content opportunities with firms and partner with internal stakeholders to maximize
• Research media trends, competitor news, and mine for opportunities to help reposition the business and boost our reputation and drive consideration
• Lead the submission process end to end for earned recognitions, bringing in the necessary teams and individuals to contribute and amplify
• Drive integrated comms plans to amplify recognition, partnering with social, performance marketing, and employee comms
• Manage participation in key analyst events and briefings
• Measure the value and ROI of analyst relations at Intuit
• Maintain our tracker of awards, recognitions, and reviews across external lists and rankings

Monitor coverage and prepare regular reports on activity in partnership with our agencies and internal data teams

• 7-12+ years of direct analyst relations experience in B2B technology, preferably enterprise tech
• Ability to drive communications workstreams with little oversight; proactively connect dots across teams and surface gaps or misalignment
• Knowledge of analyst relations best practices and strong existing relationships
• Familiarity with analyst evaluation methodologies (e.g., Magic Quadrant, Wave, IDC MarketScape)
• Excellent written and verbal communication skills
• Ability to manage multiple priorities and stakeholders in a fast-paced working environment
• Strong organizational and program management skills

Attention to detail and high degree of professional rigor

Quick study with ability to continuously learn and apply feedback to work; keen interest and acumen for understanding products, technology, SMBs, fintech, marketing, etc

• Intuit provides a competitive compensation package with a strong pay for performance rewards approach
• This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits)

Pay offered is based on factors such as job-related knowledge, skills, experience, and work location