- Content strategy
- Partner with our global campaign leads to map each content piece to the right audiences, regions, and lifecycle stages, and ensure we have channel-appropriate distribution plans for each piece.
- Stay abreast of modern storytelling techniques and forms; propose new and compelling ways to take messages to market.
- Operations
- Work with Campaigns team to orchestrate content distribution across owned/earned/paid: email, web, in-product, social (LinkedIn, X, YouTube), and beyond.
Own content merchandising: atomize longform and data-driven pieces into derivatives (email, social, short video, infographics). Run A/B and multivariate tests, messaging and creative testing, and user research to determine what performs for each campaign audience (persona, segment, etc).
- Establish activation playbooks and modular content kits per campaign (channel specs, templates, snippet libraries, creative guidance) and enable cross-functional partner teams to use them (PMM, Campaigns, regional marketing, Sales, etc).
- Leverage AI thoughtfully to scale repackaging, summaries, thumbnails, and QA—while maintaining human editorial standards.
- Experimentation and reporting
- Partner with Marketing Ops, Marketing Analytics, and Data Science to shape, refine, and extend our measurement of content performance, build dashboards, run lift/incrementality analyses, and codify repeatable playbooks from wins.
- Report performance and insights via monthly/quarterly readouts; drive continuous feedback loops with Campaigns, PMM, and regional teams.
- Who you are
- We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
- An impact-oriented marketer. You’re audience- and channel-first, able to translate longform written pieces into high-performing, channel-native content. You have strong editing and creative briefing skills.
- Demand-oriented. You deeply understand the “machine” of generating demand across teams, tactics, and geographies; you have a point of view on how content should fit into and drive outcomes from said machine.
- Structured and strategic. You build clear frameworks, playbooks, and calendars that scale across regions, segments, and channels.
- Data fluent. You design experiments and interpret results (funnel metrics, cohort and content performance). Comfortable with GA4/Looker/Amplitude, marketing automation (e.g., Marketo/Braze), and A/B tools; basic SQL a plus.
- Organized. You can run an editorial calendar, manage cross-functional reviews, and ship on time. Proficient with project tools (Asana/Airtable) and CMS workflows; solid vendor management.
- Strong editor and writer. You move fluidly from strategy to hands-on execution—briefing, writing, editing, storyboarding, and shipping derivatives with a high quality bar.
- A team player. You partner deeply with Editorial, Campaigns, PMM, Design, Marketing Ops, Analytics/DS, PR/Comms, Regional Marketing, and Sales; strong stakeholder management and communication.
Experience. 10+ years in content marketing/activation/growth/editorial at a B2B tech or fintech company (or equivalent); working knowledge of SEO, social, email, paid amplification, localization, and accessibility best practices. Global experience a plus.
