As Industry Marketing Director for Legal, you will develop compelling and prescriptive thought leadership, present it to clients/prospects at Company and industry conferences (e.g., ILTACON, LegalTech), webinars, and executive briefings, and engage directly with Managing Partners, General Counsel, CFOs, and CIOs at leading law firms
- You will partner with a diverse ecosystem—Industry Principals, Solution Product Marketers, Sales, Field Marketing, and Demand Generation—to build Company's industry value proposition and drive a coordinated go-to-market strategy
As a visible ambassador for Company in the legal market, you will position the company as the trusted voice on the transformation of legal services and a strategic partner for firms navigating AI adoption, profitability pressures, and the evolving business of law
- This is a role for someone who enjoys building C-level relationships, opening new doors, speaking at conferences, and advising firm leaders on how to achieve success in their strategic transformation programs
- This is a Director-level individual contributor role, ideal for an experienced product marketing leader who thrives on both strategy and execution
- Reporting to the VP of Portfolio & Industry Marketing, you will own both the industry narrative and the hands-on execution that turns thought leadership into pipeline and revenue growth
- Own the annual messaging architecture for the legal vertical—defining the strategic themes that connect industry challenges to Company's differentiated value and drive one coordinated story across all channels
- Create and deliver differentiated thought leadership, backed by proprietary data or research, that positions Company as the industry benchmark and defines what "great" looks like for a modern, AI-enabled law firm
- Partner with cross-functional SME’s such as Industry Principals, Growth Directors, and Practice Group Leaders to develop content
- Create CXO perspectives on trends shaping the legal market
- Examples could include: AI transformation, matter economics and pricing pressure, risk and compliance complexity, client development and relationship intelligence, and the shift toward connected, data-driven firm operations
- Develop keynote content and secure speaking opportunities at marquee industry events (e.g., ILTACON, LegalTech, ACC) to establish Company's thought leadership position
- Serve as an external voice for Company in the legal market, building relationships with analysts, media, and industry influencers to validate our differentiation and elevate market perception
- Partner with demand gen/ growth marketing to activate industry ABM campaigns to drive customer engagement and sales growth
- Lead the Legal GTM strategy and execution to grow the business:
- Build and maintain the legal industry bill of materials: competitive positioning, sales plays, executive pitch decks, library of use cases, vision demos, client proof points, and competitive positioning that drive pipeline and improve win rates
- Partner with Solution Product Marketers to create unified portfolio messaging for legal buyers, ensuring a cohesive story rather than disconnected product narratives
- Support GTM planning for product launches at the industry level, translating platform capabilities into legal-specific value propositions
Orchestrate cross-functional execution: partner with Industry Principals to co-create authoritative content, Field & Event Marketing to execute industry moments, Demand Generation to activate ABM campaigns, and Sales Enablement to equip the field with best-in-class collateral and training
- Lead competitive intelligence and win/loss analysis to inform positioning, GTM strategy, and product roadmap priorities
Track performance using leading indicators (content consumption, event engagement), middle-funnel metrics (share of voice, analyst perception, target account engagement), and lagging indicators (pipeline influenced, win rate correlation, deal velocity)
- Engage directly in strategic deal pursuits (20-30% of time):
- Support large, strategic deals by developing custom presentations, executive messaging, and competitive positioning that opens doors and advances deals
- Co-lead executive briefings and finalist presentations, bringing industry expertise and thought leadership credibility to high-stakes client engagements
- Collaborate with Sales on strategic account planning, identifying opportunities to leverage industry insights and content to deepen client relationships and drive cross-sell
Your success is measured by driving growth in Company's Legal vertical—setting the vision for AI-powered transformation in the market and positioning Company as a key strategic partner in this process
