• Develops strategy and executes Marketing campaigns in a mix of channels to drive appointments, MQLs and ultimately revenue and retention
• Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message
• Works closely with segment marketing managers and sales leadership to establish the retention marketing plan, campaign priorities and relevant tactics
• Develops marketing plans informed by a deep understanding of assigned market segment and actively monitors, communicates, acts upon changes relevant to customer and competition
• Proactively addresses sales and revenue variances for markets assigned – both short and projected long-term
• Proactively identifies and champions new campaign opportunities

To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process

• Bachelor’s Degree in Marketing, related field or equivalent
• 5+ years marketing experience focusing on demand generation
• Competence with marketing complex solutions to professionals in a B2B environment
• Demonstrated ability to identify, recommend and position products to optimize revenue potential
• Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization
• Ability to work independently and in a team environment in a positive and supportive manner
• Strong analytical, problem solving and decision-making skills
• Ability to manage multiple projects simultaneously and achieve goals without conflict
• Creative, flexible, and inquisitive with strong initiative and self-motivation

Excellent follow through, attention to details and time management skills

Experience with: Eloqua, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

• 61,700.00 - 105,700.00 USD
• This role is eligible for Bonus
• Compensation range listed is based on primary location of the position
• Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave