• As a Paid Search team leader, the Associate Director will be instrumental in developing strategies, planning, and ensuring proper implementation of paid search campaigns and programs to meet and exceed client goals
• A successful candidate will have great attention to detail and be able to take complete ownership of educating team members and getting tasks completed to bring value to our clients
• The goal of the Associate Director role is to provide oversight to the day-to-day operations of the account
• The primary responsibility of the Associate Director is to develop tactical implementation plans, work with the Senior Director/Director on strategic initiatives, and serve as the main point of contact for both the client and internal teams
• The Associate Director is also responsible for managing junior team members on their accounts
• They ensure team members fully understand the client's business and how market factors impact the business and make recommendations around expanding or adjusting the search program
• Additionally, the Associate Director should regularly identify and bring opportunities to the client, such as beta tests and industry insights
• Paid Search Strategic Planning: Develop long-term execution plans that align with client business objectives
• Implement these plans and track key performance indicators (KPIs) to measure success
• Paid Search Data Analysis: Demonstrate analytical skills to extract meaningful insights from data
• Relate these insights back to client business goals and identify actionable recommendations
• Team Leadership: Lead and manage a team of search professionals, assigning tasks, tracking progress, and ensuring consistent campaign execution
• Provide regular training and mentorship to develop junior team members
• Client Communication: Effectively present strategic and tactical plans to clients, staff, and internal teams
• Build strong relationships with clients and maintain open communication
• Paid Search Financial Management: Oversee forecasting, budgeting, and pacing for search campaigns
• Ensure efficient allocation of resources and optimize campaign performance within budget constraints
• Business Acumen: Understand business concepts and client objectives to identify opportunities for campaign expansion and growth
• Asset Creation: Support the team in the strategic vision of all paid search asset creation with a test/learn/scale mindset
• Quality Assurance: Act as a quality assurance check all paid search account management deliverables
• Cross Team Collaboration: Working with broader investment / strategic leadership
• Thought Leadership: Drives best practices in managing platform execution and produces POVs
• Have strong management, mentoring, coaching and career/growth facilitation skills with your direct team

This role is hybrid, requiring three (3) days per week in the office

• Relevant post-secondary education, training, or equivalent experience
• 6+ years of relevant Paid Search Experience and 4+ years managing junior team members
• In-depth understanding of Paid Search campaign management and optimization practices; good knowledge/understanding of social, video, search retargeting, and other online advertising opportunities
• Deep understanding of search engine algorithms and best practices
• Hands on keyboard experience with: Google Ads, MSFT Ads
• Hands on keyboard experience with bid management tools like SA360, SKAI or Marin
• Hands on keyboard experience with Adobe or Google Analytics
• Experience troubleshooting site tags
• Experience in multiple AI buying agents such as Google, Bing Performance Max
• Advance usage of Scripts
• Strong analytical skills and ability to leverage data to drive decision-making
• Be a proactive self-starter who enjoys a fast-paced, results-oriented agency and work environment
• Be a team player and committed to training, and cross-functional collaboration and communication
• Have strong program management and organizational skills, being able to manage multiple projects, deadline and priorities with ease
• Excellent communication and presentation skills, both written and verbal
• Experience leading and managing teams, with a proven ability to develop and mentor talent
• Test, Learn and Scale mindset
• The remaining two (2) days may be worked remotely

Specific in-office days will be discussed during the interview process, with flexibility to align with team needs

• Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living)
• The Company reserves the right to modify this pay range at any time

For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits Compensation Range $70,000-$125,000 USD