• This is a hands-on, performance-driven role focused on managing large ad budgets, optimizing campaigns, and clearly communicating results to clients
• You'll work closely with TikTok account reps, internal leadership, and brand partners, with a clear path to leadership as the team scales
• If you live in TikTok Ads Manager, think in budgets and performance metrics, and want to help build something from the ground up, this role is for you
• Manage TikTok ad accounts across ~10 consumer brand clients
• Oversee both TikTok GBS (managed) and non-GBS accounts
• Fully execute campaigns in-platform for non-GBS clients
• Own large-scale budgets (starting ~$1M annually per client; scaling significantly)
• Allocate and reallocate spend based on real-time performance
• Track pacing, ROAS, CPA, and overall efficiency week over week
• Lead weekly client calls and performance reviews
• Work alongside affiliate and creator teams (content is produced by a separate division)
• Understand affiliate agreements and minimum spend requirements to inform media strategy

Focus exclusively on paid media execution and performance optimization

• Prior experience with Amazon Ads and/or Walmart.com (at least 1 year)
• Strong background in consumer / CPG brands (non-negotiable)

Experience working with TikTok GBS teams

• Deep, hands-on TikTok paid media experience
• Compensation: $160,000 - $190,000

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications