- This individual will orchestrate the end-to-end content journey that guides our audience from initial awareness to strong brand familiarity and perception
Director, Global Brand Campaigns & Communications Strategy, this role will act as a critical cross-functional partner to Brand, Campaigns, Creative, Product Marketing, and Content teams, ensuring seamless content alignment, effective journey orchestration, and clear, data-driven pathways
- This position requires a blend of audience empathy, strategic rigor, and analytical acumen to translate brand strategies into tangible content pathways, optimize user flow, and amplify the impact of our brand campaigns
- Journey & Content Strategy & Management:
- Define, document, and maintain the end-to-end digital journeys for target audiences that identify key stages, decision points, and critical audience questions across social, web, SEO, PR, and paid media channels
- Develop and manage content strategy that aligns brand campaign messages with audience needs across the lifecycle and maps appropriate content formats to Salesforce owned channels (social, website, SEO), PR, paid media
- Proactively analyze journey pathways and existing content libraries to identify critical gaps and develop strategic recommendations for new content creation
- Own and maintain a playbook of best practices and performance benchmarks for brand content across social, website, SEO, PR, and paid media channels
- Champion the brand content strategy by proactively defining and communicating new content needs to Campaigns, Product Marketing, Creative, and Content teams that further the brand campaign story and fills identified journey gaps
- Guide the development of new, journey-specific assets—acting as the key strategic stakeholder and "voice of the journey"—to ensure the final output is perfectly aligned with the journey stage, audience needs, and brand campaign messages
- Serve as the central point of contact for auditing and ensuring all brand content assets within the journey are perfectly aligned with the campaign message, audience needs, and specific journey stage
- Performance Analysis & Journey Optimization:
- Continuously monitor and analyze user flow and engagement metrics in partnership with the Web and Analytics teams
- Develop data-driven hypotheses and tests to improve audience journey and content performance
Provide consolidated performance reports and actionable insights to stakeholders, clearly communicating how the content journey is contributing to campaign goals and informing future strategies
