- Well, you will be the consumer champion, translating our commercial and brand priorities into a clear 360 customer comms plan, ensuring we are driving TTL integration and creating seamless customer journeys
- You will simultaneously be focused on excellent execution, whilst supporting the planning for the medium and long term
- So, you will need to be comfortable prioritizing and spinning multiple plates at any one time
As well as partnering with external agencies, you'll be working with our own in-house agency who'll provide you with dedicated creative talent, so on a daily basis you'll work hand-in-hand to shape the creative output and delivery of the range of assets needed for multiple channels
- Campaign Execution- Support the delivery of effective customer campaigns across various touchpoints (CRM, On-site, Performance, ATL) to enhance engagement and loyalty
- Creative Asset Management- Brief creative teams/agencies and ensure the timely production and delivery of campaign assets across all required channels (w/o ATL)
- Collaboration & Coordination- Work closely with internal teams (Brand, CRM, Social, Performance, Product) to ensure fully integrated campaign execution
- Stakeholder Management- Build strong relationships with internal and external partners, ensuring alignment and efficient delivery of campaigns
- Project & Workflow Management- Oversee campaign timelines, ensuring smooth execution and flagging any risks to delivery
- Brand Consistency- Act as a brand guardian, ensuring all campaign materials align with brand guidelines and deliver a seamless customer experience
Performance Tracking- Work with internal teams to review campaign effectiveness and identify areas for improvement