Social Media Manager

About Baselayer Trusted by 2,200+ financial institutions, Baselayer is the intelligent business identity platform that helps verify any business, automate KYB, and monitor real-time risk. Baselayer’s B2B risk solutions and identity graph network leverage state and federal government filings and proprietary data sources to prevent fraud, accelerate onboarding, and lower credit losses.

We are building category-defining infrastructure for business identity in highly regulated markets, with a strong focus on execution, ownership, and long-term impact.

About the Role As Baselayer's first dedicated Social Media Manager, you'll own our social presence from brand voice to scheduling to community engagement. You'll work closely with the CEO, marketing, and GTM team to make sure every post reflects who we are and what we do. This is a high-visibility role with real ownership.

You'll also act as the operational backbone of our CEO's LinkedIn and Twitter/X presence, helping translate his thinking into content that drives awareness and conversation in the fintech and lending space.

What You’ll Do Account Management & Posting Own and manage all Baselayer social accounts LinkedIn, Twitter/X, and any emerging platforms Build and maintain a content calendar with consistent cadence Write, design (with support), schedule, and publish posts across all channels Ensure posts are on-brand in tone, visuals, and messaging Content Ideation & Strategy Partner closely with the CEO and marketing leadership on a recurring basis to align on content priorities, upcoming narratives, and platform strategy Run structured ideation sessions with marketing leadership to surface themes, campaigns, and angles that ladder up to broader business goals Act as the connective tissue between the CEO's point of view and the marketing team's strategic direction, ensuring both inform what gets published Generate fresh content ideas rooted in our product, industry, and customers Translate technical risk management topics into engaging, accessible content Identify trends, conversations, and moments worth joining in the fintech/B2B SaaS space Develop content series, campaigns, and recurring formats that build audience over time and help Baselayer scale their output Draft simple graphics via Figma or Canva, and work with internal and external content partners to source high quality, consistent written and multimedia content for socials.

Execute social media channel elements of all broader, multichannel marketing campaigns Writing Oversight & Editorial Collaboration Serve as the editorial lead on all social content, with final accountability for quality, accuracy, and tone before anything goes live Work with the CEO on iterative drafts, incorporating his feedback and perspective until the content truly reflects his voice Collaborate with marketing leadership to review and pressure-test content against campaign goals and messaging frameworks Build a lightweight review and approval process that keeps content moving quickly without sacrificing quality Provide editorial guidance to team members contributing posts, raising the overall quality of Baselayer's social output Engagement & Community Monitor and respond to comments, mentions, and DMs across platforms Proactively engage with industry conversations, partner content, and relevant accounts Build relationships with fintech communities, creators, journalists, and partners Flag high-value interactions for leadership awareness or follow-up Team Post Coordination Coordinate mandatory team posts for weekly post calendar, major product launches, announcements, and milestones Manage the system for collecting posts from team members and ensuring they go live on time As necessary, brief contributors clearly so posts feel authentic and aligned to their personal voice CEO Account: Key Activities Serve as the primary operator of the CEO's LinkedIn and Twitter/X accounts Collaborate directly with the CEO to develop his social strategy and point of view Draft, edit, and schedule posts on his behalf, capturing his voice accurately Manage replies, threads, and high-signal engagement from his accounts Identify opportunities for thought leadership, media commentary, and viral participation Track performance and iterate on what's working How We'll Measure Success In the first 90 days, you'll be expected to: Establish a consistent posting cadence across all channels Launch a documented brand voice guide Build a repeatable content calendar and approval workflow Grow engagement rate and follower count quarter over quarter Ongoing metrics include follower growth, engagement rate, impressions, share of voice in fintech conversations, and team post compliance rate.