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wealthfront

Marketing Manager, Lifecycle

RemoteOtherposted 19d ago

Wealthfront seeks a Marketing Manager for Lifecycle to drive customer engagement through lifecycle channels. This remote-friendly role offers the chance to shape marketing strategy in fintech.

Responsibilities

  • Test and create marketing programs using lifecycle channels (email, in-app, push notifications)
  • Help clients through their customer journey with Wealthfront
  • Work cross-functionally with Product Marketing, Creative, Data Science & Engineering
  • Lead multi-channel campaigns with success
  • Find opportunities to strategically uplevel new and ongoing marketing efforts

About the role

As a leader in the financial technology industry, Wealthfront empowers individuals to take control of their financial futures through high interest saving, automated investing and financial planning. We are looking for a Marketing Manager for Lifecycle.

You will be testing and creating marketing programs using lifecycle channels (email, in-app, push notifications) with the goal of helping clients through their customer journey with Wealthfront.

The ideal candidate is curious about understanding the customer journey at each stage of the funnel, thinks both strategically and executes at an operational level with ease, well-versed in quantitative and qualitative marketing insights, and has worked with customer segmentation and personalization.

This role is highly cross functional, working closely with Product Marketing, Creative, Data Science & Engineering to deliver on our goals. The ideal candidate will have a consistent track record of leading multi-channel campaigns with success, being collaborative and finding opportunities to strategically uplevel new and ongoing marketing efforts.

This role sits on the marketing team and reports directly into the Director of Marketing, Lifecycle. We’re a remote friendly team and open to candidates from both the US and Canada. Come help us achieve our vision to make investing delightfully easy and understandable for our clients and prospective clients!

About wealthfront

Visit jobs.lever.co for more.