Sr. Analyst, Ad Forecasting & Inventory Yield
Roku is seeking a Senior Analyst, Ad Forecasting & Inventory Yield to join their Revenue Operations team in New York. This hybrid role combines analytical rigor and strategic thinking to improve forecast accuracy and optimize ad revenue, with a focus on leveraging AI and automation. The position offers a competitive salary, equity, and comprehensive benefits.
Responsibilities
- Own and enhance end-to-end forecast reporting (demand, supply, yield), advancing insights into revenue, gross profit, sell-through, fill rate, and other key KPIs
- Own global demand forecasts and in-quarter revenue pacing views; design tools for scenario analysis, what-if modeling, and performance-versus-plan tracking
- Build analytical frameworks that measure forecast performance, identify gaps, and quantify risks and opportunities across the ads business
- Partner with Revenue Operations and Sales leadership to translate forecast and inventory insights into pricing, packaging, and yield strategies
- Build and maintain a scalable dashboard suite; own the roadmap for enhancements, tech debt, and automation priorities
About the role
Teamwork makes the stream work. , Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem.
We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander.
We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Role We're seeking a Senior Analyst, Ads Forecasting & Inventory Yield to join our team of forecasting and yield specialists working to maximize profitable ad revenue across Roku's AVOD ecosystem. This role combines analytical rigor, strategic thinking, and hands-on execution to improve forecast accuracy, optimize inventory utilization, and support key monetization decisions.
The ideal candidate brings strong quantitative skills, experience with large-scale advertising data, cross-functional fluency, and a demonstrated ability to leverage AI and automation to accelerate analytical workflows. This position reports to the Sr. Manager, Ad Forecasting & Inventory Yield, within Revenue Operations.
This position is a hybrid role, Monday – Thursday in office with the option to work from home on Friday. This position is based in New York, NY. For New York - The estimated annual salary for this position is between $140,000 - $150,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
, Claude, ChatGPT, Copilot) to accelerate data analysis, automate workflows, and generate or debug code Ability to critically evaluate AI-generated outputs for accuracy, bias, and business applicability Experience or strong interest in applying AI to forecasting, anomaly detection, scenario modeling, or other analytical use cases Familiarity with prompt engineering or integrating AI tools into analytical workflows is a plus Soft Skills Excellent communication skills; able to present complex topics succinctly to technical and non-technical stakeholders Strong project management and detail orientation; manages multiple priorities in a fast-paced environment Works autonomously with a bias for creative, data-driven solutions to ambiguous problems Characteristics of Success at Roku Self-motivated — drives work forward without waiting for direction Positive & collaborative — builds strong cross-functional relationships Non-political — focused on what's best for the business Results-oriented — bias toward action and measurable impact Practical — balances rigor with speed Hands-on — dives into details while thinking strategically If you thrive at the intersection of analytics, forecasting, and business strategy — and you're excited to use both traditional and AI-powered tools to shape how Roku manages and monetizes ad inventory at scale — we'd love to hear from you.
#LI-SR3 Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources.
Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs.
It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. com .
The Roku Culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor.
We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of.
We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. com/factsheet .
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About Roku
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