Director, Creative
Smartsheet seeks a Director of Creative to define and execute the creative vision driving demand and pipeline growth. This role leads an in-house team, reduces agency dependency, and ensures brand consistency across all channels with a focus on performance and conversion.
Responsibilities
- Own the company's creative strategy developing campaigns, assets, and programs that drive awareness, engagement, and pipeline across the funnel
- Build, lead, and mentor a high-performing in-house creative team, establishing the processes, workflows, and culture needed to produce great work at scale without heavy agency dependency
- Partner closely with Demand Generation, Content, Product Marketing, and Digital teams to ensure creative is tightly aligned to campaign strategy, audience segmentation, and funnel stage
- Develop and maintain brand guidelines, ensuring consistency across all channels while adapting creative expression to performance contexts
- Establish a test-and-learn creative culture using performance data, A/B testing, and audience insights to continuously optimize creative output
About the role
For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters.
Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday. As the Director of Creative, you will be responsible for defining and executing the creative vision that drives demand and pipeline growth for the company.
You will ensure that brand identity is consistently and compellingly represented across all channels ( digital, paid media, email, social, web, events, and content) with a sharp focus on performance and conversion.
You will translate marketing and business objectives into creative programs that generate measurable impact, and lead and grow an in-house team of creative professionals, reducing reliance on external agencies while raising the quality and velocity of creative output across the organization. You will report to our Sr.
Director of Marketing Operations and may be based in our Bellevue, WA office (hybrid) or work remotely from anywhere in the US where Smartsheet is a registered employer. S. (role specific) Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from.
Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.
US Base Salary Pay Range $191,250 — $223,750 USD Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role.
We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.
Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India.
All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
About Smartsheet
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