- This role requires 3 days per week in the office and is based in Munich or Berlin
- The Communications team builds and protects Personio's brand and influence across Europe
- As Communications Lead, you'll lead our comms strategy to build trust and reputation in our key markets and manage a consistent drumbeat of proactive and reactive stories
- This role will also manage a Communications Manager
- Strategy & Storytelling:
- You will develop and own Personio's external communications strategy and narrative across priority markets
- You will build and nurture relationships with key journalists and media outlets, pitching impactful stories and distributing press releases to drive positive coverage and share of voice
- Reputation & Crisis Management:
- You will monitor public sentiment and lead crisis communications for sensitive or negative coverage, protecting Personio's reputation and providing guidance and aircover to the whole company
- Executive comms and thought leadership:
- You will establish platforms and opportunities for executive visibility, positioning Personio's leadership team, including our CEO, as credible voices on industry topics
- Brand and demand generation support:
- You will partner with marketing and content teams to amplify content, campaigns, and launches with PR initiatives that drive brand growth and support demand generation goals
- Team and agency management:
- You will lead and develop a small communications team as well as manage external agency relationships to deliver on your comms objective
You are well networked with media outlets and influencers in Germany, with established relationships that enable you to secure positive coverage and manage media engagement effectively