About the team

The Link Consumer Marketing team is responsible for building awareness, engagement, and preference for Stripe's consumer payments product: Link . We are a small dedicated unit embedded in the Product Marketing team, but you’ll partner closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research.

• What you’ll do

As our first Consumer Lifecycle Marketing Manager, you’ll own the end-to-end consumer journey for Link. You’ll develop lifecycle campaigns across multiple channels (e.g. email, in-app, push, SMS) to educate consumers about Link and turn them into repeat users. Key responsibilities include:

• Build, write content for, and optimize the marketing lifecycle for Link consumers, eventually scaling globally to improve engagement and retention.
• Oversee the optimizations of our consumer engagement platform to personalize communication and interaction with users.
• Analyze consumer behavior and leverage those insights to develop lifecycle campaigns that increase product usage and reduce churn
• Collaborate closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research teams to ensure alignment of marketing initiatives with strategic business goals.
• Define metrics to measure, analyze, and report on the success and impact of lifecycle marketing efforts.
• Implement A/B testing and experimentation strategy to continuously improve campaign performance.
• Expand lifecycle channels beyond email and into channels such as push notifications, SMS, in-app messaging, and other direct engagement formats to reach a broader audience.
• Oversee the technical execution of campaign deployments while acting as a thought leader in the adoption of new marketing technologies, platforms, and channels.
• Who you are
• We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.
• 7+ years working for a technology company
• 4+ years in a consumer lifecycle marketing role
• Proficient in marketing automation tools (esp. Braze)
• Experience with A/B testing and experimentation

Understanding of user research methodologies to help inform research needs and shape marketing initiatives