- Powered by RaeLM™ Tennr reads, extracts, and acts on every piece of patient information so providers can capture more referrals, slash denials, and reduce delays
- The Content Marketing Manager, Demand Gen will join our marketing team to help uplevel and extend our value-creating efforts
Working across all audience segments and channels, they will identify and research topics and content opportunities, validate that research with customers and industry members, create the substance of the offering, and take each campaign from scrappy start to sparkling finish
- The Content Marketing Manager, Demand Gen will also own (or participate in) distribution, especially paid channels, email, and likely SEO
- Originate and execute on content marketing campaigns across whichever channels and formats you recommend
- Develop a true affinity for the problems our specific audience members face, and share what you learn with the team as you go
- Improve our industry-specific knowledge and expertise over time
- Work with the Brand and Design teams to keep all campaign work in Tennr’s voice and vibe
- Work with Growth Marketing to understand our market and distribution options tactically
- Help us uncover and capitalize on new shapes and types of content—video, web experiences, downloadables, calculators, and even free products could all be on the table
- Help improve our analytics and observability so that we can tie Demand Gen efforts to revenue where possible and appropriate
Develop Operational Expertise: learn the inner workings of scaling systems, tools, and infrastructure