• This is a hands-on role requiring strong creative instincts, direct response sensibility, and the ability to manage multiple stakeholders and projects simultaneously
• Creative Strategy & Ideation
• Collaborate with copywriters to align visuals with messaging for VSLs and ads
• Generate and pitch creative concepts, hooks, and storytelling frameworks that maximize conversions
• Production & Direction
• Occasionally attend or produce shoots to ensure creative vision is executed
• Source and manage user-generated content (UGC) for campaigns
• Post-Production Oversight
• Manage editors through the full post-production process (video editing, graphics, sound)
• Provide detailed feedback and revisions to ensure high-quality, performance-driven content
• Project Management
• Own the creative pipeline from brainstorming through delivery
• Ensure deadlines are met and assets are optimized for testing and scaling
• Performance Optimization

Work closely with marketing to analyze creative performance and iterate based on data

• 5+ years of experience in creative direction, production, or related role in the direct response industry specifically in health and wellness
• Proven ability to develop and execute high-performing creative concepts
• Hands-on production experience — comfortable working with crews, talent, and UGC creators
• Strong knowledge of editing workflows and ability to give actionable feedback to editors
• Exceptional organizational and communication skills; able to manage multiple projects and stakeholders

A blend of creative vision and analytical thinking — you know how to craft stories that sell