Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!
We are looking for a Demand Generation Manager to manage our upper funnel customer acquisition across our Enterprise, Mid-Market, and SMB segments. Reporting to the EMEA Marketing Director, your role involves supporting product-led sales motions by crafting, building, and operating multi-channel campaigns. These campaigns convert into form-fills, MQLs/MQAs, and pipeline (PG), capturing demand across the entire EMEA region. This is a highly visible and cross-functional role, where you’ll work with both EMEA-based Demand Generation and Regional Marketing (Field) Managers, as well as Global Demand Generation, Brand/Social, Paid Media, Marketing Ops, and Communications teams. An ability to wear many hats and boldly prioritise is key to success, as well as excellent communication.
An ideal candidate for this role will have a passion for juggling multiple high-impact projects at once, working across multiple teams, markets, and channels to create localised versions of global motions, and build a localised strategy. You have an understanding of how to educate different personas about Figma, our products, and their value through EMEA-wide marketing campaigns. You’ll know how to measure success across several channels (ex: CPL, CPMQL, open rate, click through rate email capture, MQLs, etc.), as well as tie metrics back to larger ROI & business goals (PG, ARR). You know how to motivate your colleagues to get the job done, and have top notch communication & project management skills to drive revenue-driving initiatives forward.
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status , or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com . These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.
