• We’re looking for a Director of Lifecycle Marketing to own how we engage users across every stage of their journey—activation, onboarding, expansion, and long-term retention
• You’ll be the brain and the engine behind our lifecycle programs across email, in-app, and SMS, using data and experimentation to turn signups into power users and power users into champions
• This role is both strategic and hands-on
• You’ll set the vision, build the roadmap, and also roll up your sleeves to launch and optimize campaigns
• You’ll partner closely with Product, Analytics, Product Marketing, and Growth, and lead a team of lifecycle marketers and operations specialists to deliver measurable impact on engagement, LTV, and product adoption
• Own the lifecycle strategy – Develop and lead the end-to-end lifecycle marketing strategy across email, in-app, and SMS to drive user activation, retention, monetization, and long-term LTV
• Drive execution and experimentation – Design, launch, and optimize lifecycle programs through rigorous A/B testing and experimentation to improve engagement, product adoption, and conversion across the funnel
• Set standards for quality and frequency – Define and enforce best practices for messaging, cadence, and channel mix to ensure high-quality, consistent, and customer-centric lifecycle communications
• Operate as a strategic IC and leader – Balance strategic planning with hands-on execution, owning key campaigns and journeys while setting the vision and roadmap for lifecycle marketing
• Partner cross-functionally – Collaborate closely with Product, Product Marketing, Growth, Data, and Revenue teams to align lifecycle initiatives with product launches, go-to-market motions, and growth priorities
• Lead and develop the team – Manage and mentor a team of lifecycle marketers and marketing operations specialists, driving process rigor, operational excellence, and a culture of testing and learning

Own tooling, data, and reporting – Be accountable for the lifecycle tech stack, data pipelines, and reporting frameworks that power segmentation, personalization, and performance measurement

• 8+ years of experience in lifecycle/CRM marketing, growth marketing, or related roles, with 3+ years leading a team
• Proven track record owning lifecycle strategy and execution across email, in-app, and SMS for a B2B SaaS or product-led growth company
• Deep experience with experimentation frameworks (A/B testing, multivariate testing) and comfort using data to drive decisions
• Excellent collaboration and communication skills; able to align stakeholders and influence without authority in a fast-moving environment
• A bias for action, experimentation, and continuous improvement—comfortable moving quickly and iterating based on what you learn
• Experience at a high-growth, product-led company
• Background in user lifecycle for freemium or self-serve products

Familiarity with revenue teams (Sales, CS) and how lifecycle programs support expansion and retention

• Strong technical aptitude with marketing automation, customer engagement platforms, and data tools (e.g., Iterable, Braze, HubSpot, Segment, Amplitude, etc.)
• Experience building multi-channel journeys across the full funnel: activation, onboarding, engagement, upsell, and retention

Ability to operate at both 10,000 feet (strategy, roadmap, resourcing) and 10 feet (writing briefs, QA’ing campaigns, reviewing segments)