• This role is for someone who wants to build an operating playbook for new site development – not inherit one – and execute on it
• The Director of Market Development & Operations Strategy will work directly with our CEO, Director of Operations, Director of HR, Branch Managers, and field technicians to:

Develop a standard playbook for greenfield operations, including all aspects of pre-launch preparations, launch, initial operations, and mature operating procedures, with the explicit goals of maximizing revenue growth, contribution margins, and service quality;

• Lead the launch of new greenfield locations across multiple markets; and
• Partner with the CEO and Director of Operations on other growth and operations projects, including development of training programs and integrating acquisitions
• This is a hands-on, builder-oriented role for an operator who has grown up in multi-location home services or field service businesses and wants to apply that experience to help scale a platform that is still being built
• Experience applying a similar playbook and training in acquisition situations is also beneficial
• Greenfield Operations Playbook Development:
• Evaluate existing branch-level processes across service, repair, renovation, and construction
• Design, document, and implement standard operating procedures (SOPs) for greenfield locations across:
• Scheduling and routing
• Technician productivity and utilization
• Equipment, fleet management, and inventory (including standardizing vendor selection, procurement processes, and ensuring consistency in the utilization of company-wide SKU codes)
• Customer communication
• Build training curriculum for field staff and partner with HR and other operations management to fill talent pipeline through new training programs
• Establish clear operating KPIs and dashboards to drive accountability and continuous improvement
• Identify inefficiencies, variability, and margin leakage at the field and branch level
• Build a scalable SOP playbook that can be rolled out consistently across future greenfield locations
• Lead operational planning for new branch launches, including:
• Market setup and readiness
• Hiring and training initial field teams
• Equipment, fleet, and inventory procurement
• Implementation of systems, SOPs, and reporting
• Own the launch-to-stabilization process, overseeing early-stage day-to-day operations to ensure new branches ramp efficiently and predictably
• Continuously refine the greenfield playbook as we expand into new markets
• Strategic Market Planning & Analysis:
• Develop local voice of the customer knowledge to inform growth strategy and decision making
• Support development of marketing campaigns in new markets utilizing internal advertising and design resources
• Track item sales velocity in new markets and maintain excel-based forecast to inform procurement decisions
• Perform various operations analysis including route density and work order quality control reviews
• Participate in and potentially lead other growth and efficiency initiatives such as apprentice program training and acquisition integration projects
• This role is intentionally designed for someone who still enjoys doing, not just delegating
• Note that most regional travel can be structured as day trips, but may include occasional overnight stays

Not a “manage managers from afar” position

• The ideal candidate possesses a proven track record developing new territories organically, building standard operating procedures and processes, and running staff training programs, particularly for those new to a company and industry
• Have risen from technician, supervisor, or branch-level roles into operations leadership
• Have worked inside a PE-backed or highly process-driven home services or field service business
• Have helped implement SOPs, launch new locations, or scale operations across multiple branches
• Are excited by ambiguity and building structure where none fully exists yet
• Want real ownership and influence – not a narrowly defined corporate role
• 10-20 years of total professional experience
• Meaningful experience in home services, field services, or route-based businesses, such as:
• Pool service
• HVAC, plumbing, or electrical
• Pest control or lawn care
• Restoration, exterior services, or similar multi-branch service businesses
• Experience managing or influencing multiple locations or territories
• Demonstrated ability to build processes and enforce SOPs while maintaining a strong field culture
• Demonstrated experience in greenfield location development
• Strong excel skills for KPI tracking, analysis, and forecasting
• Bachelor’s degree in Business Administration, Operations Management, or a related field
• Strategic Planning: Ability to take long-term operational plans and translate them into measurable, short-term actions
• Strong written and verbal communication skills
• Comfort operating in a growth-oriented, private-equity-style environment
• Change Management: Exceptional leadership and communication skills required to manage organizational change, especially when working with acquired company cultures and systems
• Financial Acumen: Strong understanding of P&L statements, budgeting, capital planning, and ROI analysis
• Travel: Ability to travel up to 50% of the time regionally to support expansion activities

Not a mature platform with everything already built

• Competitive base salary
• Performance-based bonus tied to operational KPIs
• Opportunity for long-term equity or equity-like participation
• Comprehensive benefits, including health, dental, and retirement plans

Significant opportunity to grow within the platform as it scales