• The Director of Customer Marketing is a strategic and visionary leader responsible for shaping how Alteryx engages, enables, and expands relationships with enterprise customers
• This role will design and lead integrated lifecycle marketing programs that drive adoption, utilization, and growth across our most strategic accounts
• You will architect the content and engagement strategy that connects customers across every stage - from evaluation and onboarding to education, advocacy, and long-term partnership
• This leader will also own our Customer Advisory Board strategy and executive customer events, cultivating meaningful relationships with senior customer stakeholders and champions
• Enterprise Lifecycle Marketing & Expansion
• Build and lead enterprise-focused lifecycle marketing programs that deepen engagement, drive advanced platform adoption, and accelerate expansion within top global accounts
• Partner with Customer Success, Sales, and Product teams to identify customer growth opportunities and deliver coordinated go-to-market motions across renewal, upsell, and cross-sell stages
• Develop segmentation and journey frameworks for executive, business, and practitioner personas, ensuring tailored messaging and experiences throughout the customer lifecycle
• Leverage data and insights to measure health, engagement, and expansion readiness across accounts
• Customer Content & Experience Strategy
• Define and execute a customer content strategy that aligns with enterprise adoption journeys - including success stories, executive narratives, and best-practice thought leadership
• Curate and optimize web and digital content across the evaluation, enablement, and advocacy stages - ensuring a cohesive customer experience that connects marketing, education, and community touchpoints
• Partner with Corporate Communications and Brand to elevate customer storytelling that showcases innovation and measurable outcomes achieved with Alteryx
• Customer Advisory & Executive Engagement
• Lead the global Customer Advisory Board (CAB) program - from member selection and engagement strategy to meeting design, content development, and follow-up action plans
• Build ongoing executive engagement programs, including roundtables, innovation councils, and strategic listening forums, to inform product direction and strengthen executive alignment
• Collaborate with field and customer success leadership to translate insights from CAB and executive programs into actionable growth strategies
• Customer Events & Advocacy
• Own the customer event strategy for enterprise audiences - driving participation in flagship experiences such as Inspire, regional executive summits, and customer innovation sessions
• Develop and scale advocacy programs that turn customers into champions - including case studies, video stories, analyst references, and speaking opportunities

Ensure a consistent voice of the customer is woven through marketing, sales, and product storytelling

• Like us, you're a high performer who's an expert at your craft, constantly challenging the status quo
• 10+ years of B2B marketing experience, including 5+ years in customer, enterprise, or lifecycle marketing leadership
• Proven track record of building executive-level engagement programs that drive measurable business impact
• Deep understanding of enterprise customer journeys, particularly in SaaS or technology environments
• Strong background in content strategy, storytelling, and event design for senior audiences
• Analytical mindset with the ability to translate engagement metrics and insights into strategy
• A passion for elevating the customer experience at every touchpoint
• The ability to engage with executives and translate strategic customer insights into business action

A balance of creative vision and operational discipline - with a focus on measurable impact, relationship depth, and customer lifetime value

Excellent cross-functional leadership skills, with experience collaborating closely with Sales, Customer Success, Product, and Communications teams

• Compensation 180,000-200,000 plus bonus & Equity

Alteryx has amazing benefits for all Associates which can be viewed here