• This role is integral to the development and execution of our e-commerce strategy, focusing on enhancing the online shopping experience and driving sales through our digital platforms
• Think like a customer: Continuously improve the online customer experience by analyzing user behavior, conducting user testing, and implementing enhancements to increase conversion rates, reduce bounce rates, and improve customer satisfaction

Support website merchandising tasks partnering with the larger e-commerce team – including product set up, categorization, promotion and campaign set up based on the commercial calendar with full website replication responsibilities using Shopify and Contentful

• Create and maintain item master in collaboration with Sr
• Manager of Ecommerce to gather and maintain product information
• Manage and execute product-level promotions, price changes and product info in Shopify, Jasper and Contentful
• Responsible for accurate product attribution and the relevance of attributes to the overall product assortment and site navigation
• Optimize navigation, sorting, refinements, and onsite search identifying opportunities utilizing Business Manager, Contentful CMS and Google Analytics; drive changes based on consumer behavior and competitive insights
• Support content publishing using the Contentful CMS platform, and deliver in a timely manner with high accuracy
• Mine consumer feedback via online ratings and reviews and customer service team to identify optimization opportunities

Analyze and report on daily / weekly / monthly onsite content & merchandising performance using Google Analytics to provide recommendations to be reviewed by the ecommerce team, documenting results and sharing best practices with the rest of the team

• Conduct regular on-site testing for accurate product navigation and proactively identify and correct issues that surface
• Partner with product and creative teams to ensure product page set-up aligns with strategic intent by maintaining and updating site standards of page creation

Conduct monthly competitive analysis to understand market trends in campaigns, promotions, UX/UI, website features, etc

• The ideal candidate should be deeply passionate about digital marketing, possess a strong analytical acumen, and have a thorough understanding of the gaming industry
• We value individuals who are creative problem solvers, enthusiastic about data-driven decision-making, and have a genuine connection with the gaming community
• 1-3 years of experience in e-commerce merchandising with proven experience in online category management and merchandising
• Strong verbal, written and PowerPoint presentation skills
• Proactive, self-motivated individual who is analytical in nature with a keen eye for online merchandising, design, UX principles/best practices and touts a structured approach to tasks
• Strong attention to detail and quality of work, excellent organizational and project management skills
• Experience working in Google Analytics or similar reporting tools
• Be data driven, analyze data quantitatively & qualitatively and use customer research, data and metrics to back up assumptions and identifying opportunities
• Passionate about gaming and familiar with the gaming community and culture

Bachelor’s degree in marketing, business, or related field