To supercharge clients' brands and help them acquire and retain customers
- Define data-driven and holistic eContent strategies for client's multi-brand portfolio, tailored to multiple US based FMCG eRetailer platforms and aligned with the client's brand identity and business goals
- Lead development of eContent best practices and gold standard executions, based on data-based Insights and best-in-class knowledge of eContent trends
- Conduct robust analysis from various data sources (client tools) and monitor performance metrics (visibility, conversion, digital shelf KPIs); Analyse and develop sound, well-supported sound business recommendations for growth
- Identify areas for continuous eContent improvement
- Collaborate with SEO, creative, and project management teams to ensure effective execution of strategy
- Build optimization frameworks and briefs for eContent creation (product pages, A+ content, brand stores)
- Lead strategic reviews and Insight presentations to internal teams and client stakeholders
- Stay current with organic eContent trends to come up with client business recommendations ahead of competition
- Stay up to date on Amazon algorithm changes, platform trends, and consumer behaviour insights in the CPG/FMCG space
- Translate client input and brand guidelines into actionable content and optimization plans
- Analysis of past Seasonal periods and ongoing recommendation for future seasons
- Test & Learn - be an active collaborator/leader providing inputs to on-going eContent consumer testing
Conduct client-facing, high quality presentations, be able to convince a client to your recommendations