- Based in New York, this role will own the full funnel of field marketing execution; from pre-event planning and internal alignment to onsite execution and post-event reporting
- You'll collaborate closely with stakeholders across Product Marketing, Sales, Brand, and Partner Marketing to ensure every event delivers measurable pipeline impact, elevates our brand, and showcases our presence in key industry conversations
- Own the US field event strategy, including trade shows, brand activations, sponsored conferences and webinars
- Support the execution of US based partner co-marketing events
- Lead event selection, budgeting, and annual calendar planning in alignment with marketing and sales priorities
- Define clear event goals (e.g., leads, demos, product interest, partner engagement) and lead internal stakeholder kickoffs
- Collaborate with global and regional teams to align messaging, audience targeting, and product focus
- Manage end-to-end event execution: logistics, project planning, vendor coordination, booth design, and staffing plans
- Oversee pre-event campaign planning, briefing materials, and speaker enablement
- Serve as the onsite lead for high-priority events, managing real-time setup, speaker support, and lead capture
- Coordinate with design and ops teams to manage swag, signage, and printed collateral
- Partner with Sales and SDR teams on pre-event prospecting, in-event strategy, and follow-up enablement
- Ensure alignment with Product Marketing on messaging and product showcase priorities
- Track and report on event success metrics: lead volume, influenced pipeline, meetings booked, engagement
- Collaborate with Marketing Ops and CRM stakeholders to ensure proper tagging and attribution
Analyze event ROI and recommend improvements to boost impact, efficiency, and team experience
