Marketing Lead (m/f/d) At Flix, we offer a dynamic work environment with competitive pay, strong growth opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable. We’re seeking a dynamic Marketing Lead to drive growth for Flixbus and Greyhound in North America, working directly with the CEO and in close coordination with global marketing leadership to shape strategy, guide budget decisions, and collaborate across performance, brand, and creative teams to build a strong regional marketing presence. About the Role Define and evolve long-term positioning for Greyhound and FlixBus, ensuring consistency across customer touchpoints while championing intercity bus travel and sustainable mobility through PR, partnerships, and thought leadership Shift North America marketing from search-first to a balanced, multi-channel approach by identifying and activating growth opportunities across media, social, and strategic partnerships Translate business goals into a data-driven marketing plan, guiding budget allocation across media, digital, social, content, experiential, and CRM channels, while interfacing with HQ on centralized performance marketing Lead end-to-end execution of integrated campaigns, managing external agencies and global centers of excellence to deliver breakthrough creative and media efficiency Own content strategy across key platforms to drive engagement, build brand affinity, and foster vibrant communities around FlixBus and Greyhound Oversee design and deployment of marketing assets—including signage and branded environments—to elevate visibility and customer experience Monitor KPIs, optimize spend, and align closely with Commercial, Operations, and HQ Marketing teams to ensure unified impact and continuous improvement About You Bachelor’s degree in Marketing, Business, or a related field; MBA or master’s degree preferred Bring 7–10+ years of progressive B2C marketing experience, with senior leadership roles across national or multi-state brands in the U.S. and/or Canada; background in transportation, travel, mobility, or e-commerce is a strong plus Demonstrate proven success in building and revitalizing brands through insight-led, omni-channel marketing strategies Lead with a hands‑on approach, balancing strategic vision and tactical execution in fast‑paced, matrixed environments Manage agencies, complex budgets, and diverse stakeholders with confidence and clarity Build and inspire high‑performing teams, with additional experience in social media and event marketing considered a plus Communicate with impact, skilled in influencing, presenting, and advocating for the bus category to external partners and media, backed by strong analytical capabilities and marketing performance expertise We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply. We want to hear from you! What We Offer Travel perks: 12 free Flix vouchers + 12 discount vouchers for friends

In Summary: We're seeking a Marketing Lead to drive growth for Flixbus and Greyhound in North America . The role is to shape strategy, guide budget decisions, and collaborate across performance, brand, and creative teams . We recognize that everyone carries a unique set of valuable skills and experiences .

En Español: Marketing Lead (m/f/d) En Flix, ofrecemos un entorno de trabajo dinámico con salarios competitivos, fuertes oportunidades de crecimiento y un enfoque basado en la tecnología para hacer que los viajes sean más accesibles, sostenibles y asequibles. Define y evolucione el posicionamiento a largo plazo de Greyhound y FlixBus, asegurando la coherencia entre los puntos de contacto del cliente al tiempo que defiende viajes en autobuses interurbanos y movilidad sostenible a través de relaciones públicas, asociaciones y liderazgo de pensamiento Cambiar el marketing de América del Norte desde la búsqueda primero a un enfoque equilibrado y multicanal mediante la identificación y activación de oportunidades de crecimiento en medios de comunicación, sociedades sociales y alianzas estratégicas Traducir las metas empresariales en un plan de mercadeo basado en datos, guiar la asignación presupuestaria en todos los canales multimedia, digital, social, experiencial y CRM, mientras se interconecta con HQ sobre el rendimiento centralizado de ejecución integral de campañas integradas, gestionar agencias externas y centros mundiales de excelencia para garantizar una mayor eficiencia en materia de contenido creativa y media. y/o Canadá; antecedentes en transporte, viajes, movilidad o comercio electrónico es un fuerte más Demostrar éxito comprobado en la construcción y revitalización de marcas a través de estrategias de marketing omnicanal guiadas por información Lidera con un enfoque práctico, equilibrando la visión estratégica y la ejecución táctica en entornos rápidos y matrizados Gestionar agencias, presupuestos complejos y partes interesadas diversas con confianza e claridad Construir e inspirar equipos de alto rendimiento, con experiencia adicional en redes sociales y mercadotecnia de eventos considerado como un plus Comuníquese con impacto, hábil en influenciar, presentar y defender la categoría del autobús para socios externos y medios de comunicación, respaldada por fuertes capacidades analíticas y conocimientos sobre el desempeño del marketing Oferimos que todos llevan un conjunto único de habilidades valiosas y bonos.