- The GI Specialty Sales Representative (Pharma) will be responsible for the sales performance of the full portfolio within an assigned geographic territory through successful execution of marketing strategies
- This role is responsible for growing business relationships with key decision makers and influencers
The GI Specialty Sales Representative (Pharma) will also be responsible for focused detailing to specific targets with a carefully defined messaging strategy and call sequence, leveraging business and value solutions based on evidence, and outcome data, supporting the GI platform
- This role will also work with the appropriate IDN hospital personnel in regards to transition of care and discharge protocols
- Focus on driving growth among GI/Critical Care target specialists and new accounts
- Meets/exceeds sales and profit objectives in assigned accounts
- Educate targeted healthcare providers on the benefits of a novel GI therapy within assigned territory
Understand the GI healthcare environment and appropriately execute the selling process in a manner that is concise, compliant, professional and persuasive; and which addresses a need and leads the customer to action
- Develop and communicate deep scientific understanding of GI disorders, assigned, and competitive products within the GI marketplace
- Cultivate and maintain long-term business relationships with key accounts and key opinion leaders within the GI community
- Develop and implement a territory specific business plan and utilize all available resources to foster a successful sales environment
- Effectively convey complex clinical and reimbursement product information to key stakeholders in a highly competitive marketplace
- Execute a customer centric needs based selling approach with targeted Healthcare Providers
- Utilize the sales reporting systems on a regular basis for call preparation, to record and track sales activity and to gather market intelligence data
- Organize meetings and deliver content to health care professionals on the topic of GI and nutrition aligned with tangible account objects and metrics as defined by the customer
- Conduct promotional programs for both professional and patient audiences
Attend local, regional and national meetings as directed
