The ideal candidate would have a passion for and background in product-led growth monetization, a strong analytical approach, and will have no problem rolling up their sleeves to execute programs that help fuel the rapid growth of great products with strong product-market fit Reporting to the Director of Lifecycle Marketing, this role will be highly collaborative and cross-functional, working closely with the Growth Marketing monetization lead, Growth Product, Product Marketing, Sales, Enablement, and Operations to deliver exceptional user experiences, Product-Led Sales programs, and Product Campaigns

• There will be clear measures of success for the person in this role: self-serve revenue and sales pipeline (initial land and expansion)
• Launch Monetization campaigns Partner with cross-functional partners to launch multi-channel monetization campaigns aimed at converting free users to paid and cross-selling/up-selling both within the self-serve base and to upmarket customers
• Track performance against goals Monitor monetization campaigns and experiments across products, ensuring results are tied back to targets (self-serve revenue, PQLs, pipeline, ARR)
• Summarize key takeaways for leadership and stakeholders
• Drive clarity and follow-up Keep initiatives on track documenting next steps, following up with owners, and ensuring nothing falls through the cracks across Product, Sales, and Marketing
• Surface insights and opportunities Partner with Growth and Analytics to interpret data from dashboards
• Identify trends and early signals that inform new campaigns or product experiments
• Support experimentation and optimization Collaborate with Product Growth to launch and track A/B tests around paywalls, trials, and in-product prompts
• Translate results into learnings and next-step recommendations

Maintain documentation and playbooks Own the single source of truth repository for monetization experiments, lifecycle campaigns, and product-led sales plays ensuring learnings and frameworks are up to date

• 3-5 years of experience in growth marketing, product marketing, product management or marketing analytics in a product-led organization
• Deeply customer-centric - you drive results but not at the expense of the customer experience
• Strong analytical skills - you can interpret metrics and dashboards, and are eager to build your own in Amplitude (with support!)
• Proven ability to support cross-functional projects and follow through to completion
• Curiosity and initiative to find answers, not wait for them
• Comfort in fast-moving, ambiguous environments with many stakeholders

A love for documentation, systems, and process that make teams move faster

• We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and wellbeing of our Ampliteers
• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, and Vision on select plans
• Flexible time off, paid holidays, and more
• Generous stipends to spend on what matters most to you, whether that's wellness (monthly), commuter transit/parking (monthly), learning and development (annual), home office equipment (annual), and much more
• Excellent Parental benefits including 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program (ESPP)
• Colorado range: $104,000 - $157,000 total target cash (inclusive of bonus or commission)
• New York City salary range: $116,000 - $174,000 total target cash (inclusive of bonus or commission)
• California salary range: $104,000 - $157,000 total target cash (inclusive of bonus or commission)

Washington salary range: $104,000 - $157,000 total target cash (inclusive of bonus or commission)