• Drive significant impact: Your strategies will directly contribute to eBay’s growth and leadership within a high-profile part of our business
• Innovate and experiment: From testing new paid media channels to piloting unique content formats, you’ll have the freedom to define new ways to connect with audiences
• Build and lead a team: Foster creativity and performance within a dedicated team focused on live shopping success
• Define, grow, and engage audiences for eBay Live — building strategies to grow customers across categories (channels, tactics, messaging, creative, etc)
• Develop and execute integrated marketing campaigns, from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels
• Lead a rigorous “test and learn” approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives
• Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBay’s overarching business goals
• Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences
• Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies
• Cultivate relationships with creators, influencers, and partners to expand reach and community engagement

Manage and optimize budgets, ensuring efficient spend and strong ROI across marketing activities

• 10+ years of brand and/or growth marketing experience, including direct expertise in live shopping, livestream commerce, or interactive retail platforms
• Demonstrated success in audience definition, acquisition, and conversion across multiple verticals
• Proven ability to develop, test, and scale paid media strategies that drive measurable business impact
• Strong leadership and team-building skills, with experience guiding cross-functional teams in complex, fast-paced environments
• Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities
• Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels
• Do you have passion for innovation, experimentation and the future of commerce?

$162,000 - $216,300

• Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience

The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave) If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors