• This role combines hands-on day-to-day channel management with cross-functional collaboration to develop innovative content, drive marketplace expansion, and support organizational priorities through compelling social storytelling
• You will be a tactical executor who can balance operational excellence with strategic thinking
• As a Manager, Social Media, you will..
• Manage day to day operations across primary US social channels including X, Facebook, Instagram, and Threads
• Develop social content in partnership with agency partners that drives engagement and brand affinity
• Monitor channel performance and optimize posting strategies based on analytics and audience insights
• Track and report on key social media metrics and KPIs across all channels (reach, engagement, follower growth, conversions, etc.)
• Develop performance dashboards to monitor real-time channel health and campaign effectiveness
• Prepare regular reporting (weekly/monthly/quarterly) on social performance, trends, and insights for leadership
• Partner with internal teams (Brand and Content Marketing, Creative, Editorial, Media, Content, Product Marketing) to align social strategy with key product releases and business initiatives
• Collaborate on content briefs with cross-functional stakeholders to ensure social amplification of organizational priorities
• Work with Head of Organic Social on implementation of social channels across new marketplace platforms and geographic regions

Identify opportunities to activate cultural moments and viral trends