• This role is responsible for building and scaling Lovable's B2B marketing operations and architecture, with a core focus on Hub
• Spot and marketing automation tools
• The Marketing Operations Lead will create measurable, integrated processes that track the customer journey from awareness to paid user and enable GTM teams with reliable systems and reporting
• Build Lovable’s B2B marketing architecture from the ground up, ensuring connectivity and measurement across inbound, outbound, and partner channels
• Ensure all touchpoints of the prosumer journey from awareness to trial to paid user are captured and measured to understand efficacy of paid, organic, social, direct, and referral channels
• Manage campaign operational setup and tracking with checks across email, paid channels, and events in Hub
• Build and optimize Hub
• Spot workflows, lead routing, scoring logic, and integrations with other Mar
• Build and update dashboards and reports that measure campaign impact and funnel performance
• Partner closely with Marketing, Sales, and Rev
• Ops to ensure smooth handoffs and consistent data across systems
• Create formal process and rigor around lead list upload and enrichment in service of partner and marketing field teams
• Deep CRM expertise, including object architecture, reporting, deal stages, workflows, and integrations

Impact: Role will influence measurement and systems that drive the entire customer journey and GTM processes

• 6+ years in Marketing Operations in a B2B Saa
• Experience enabling GTM processes across Marketing, Sales, and/or Customer Success
• Ability to translate messy processes into clean, scalable system logic
• A product mindset — you think in terms of usability, reliability, and long-term maintainability

Capability to demonstrate radical ownership over multi-week, multi-month implementation projects

Strong automation experience with tools like n8n, Zapier, Make, Workato, Clay, and Hub

## Compensation & Benefits

• Salary range: Not specified in the job posting

Key benefits: Not explicitly listed