- This role is focused on developing implementing and managing comprehensive policy communications strategies to promote our brand to policy audiences - primarily Washington DC and key congressional districts
Youre viewed as a deep subject matter expert for how to communicate crypto messaging and key brand attributes for a policy audience in the US and have deep expertise in communications executive communications brand messaging thought leadership media crisis communications and presentation best practices and strategy for this audience You lead a high impact policy communications function by collaborating closely with our policy team as well as across marketing influencing and directing cross functional project teams providing day-to-day management of our agency partners mentoring developing and coaching team members and developing/enhancing processes and procedures for all policy communications activities
We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching feedback and the rich and rewarding learning that happens while exploring developing and mastering the capabilities and contributions within and outside of the Policy Communications role:
- Applies deep writing presentation and communication skills and best practices to craft materials write talking points and coach speakers to communicate Anchorage Digitals value proposition and perspective effectively to a policy audience
- Uses knowledge of publications conferences social media and media landscape to optimally execute external campaigns
- For campaigns that include media - uses extensive media relationships and knowledge of policy media landscape to execute on a best-in-class media strategy
- Establish and promote the companys policy thought leadership by crafting expert content and securing speaking engagements industry features and other visibility opportunities
- Develop and implement communication strategies that align with company business objectives and policy related marketing goals and brand vision
- Create messaging frameworks that effectively communicate our value proposition to policy makers and other external stakeholders and differentiate our brand in the marketplace
- Tracks and reports on KPIs such as engagement metrics and content effectiveness
- Uses data and insights to inform and refine communication strategies and improve future performance
- Accountable for managing and generating value from agency partners
- Plays a leadership role in defining Anchorage Digitals policy messaging and thought leadership strategy and implements strategic communications initiatives to support the strategy
- Promotes a shared understanding of the needs of Anchorage Digital and strategic direction to rally cross-functional teams
- Develops and implements programs projects and processes aligned with Anchorage Digitals strategic direction and needs
- Communication and Influence:
- Collaborates closely with policy team and other cross functional stakeholders to develop messaging and content that support policy brand stewardship and client engagement
- Regularly provides Whitehouse policy updates/briefings and insights on crypto/finance topics in real-time
- Provides regulator policy communication updates and tools for internal teams including sales enablement resources for communications programs (like FAQs)
- Is engaging easy to approach and builds appropriate rapport with diplomacy and tact and recognized as a technical leader whose knowledge ideas and critical thinking impact the strategic direction of Anchorage
Creates formal networks with key decision makers and serves as external spokesperson for Anchorage
