- Go-To-Market
- Support end to end product launches, including GTM planning, messaging updates, training materials, and ongoing readiness.
- Conduct customer research and track post launch KPIs to understand feature performance, refine messaging, and identify opportunities for improvement.
- Develop safety marketing assets such as slides, one pagers, demo flows, customer stories, and feature deep dives
- Competitive Intelligence & Analysis
- Build and maintain a robust competitive intelligence program (including competitor profiles, comparisons, product capabilities, pricing insights, and SWOTs).
- Track competitor announcements, funding, partnerships, leadership moves, and product launches.
- Develop differentiated, fact based POVs that help Sales, PMM, and leadership understand where we win and why.
- Market & Industry Insights
- Analyze market trends, emerging technologies, and industrial/manufacturing shifts that impact customer priorities.
- Conduct market sizing, segmentation, and analyst landscape analysis.
- Partner with PM and Strategy to support long term planning and prioritization.
- Run a structured win/loss analysis program to uncover patterns behind why we win, lose, or stall.
- Translate insights into recommendations that influence product strategy, messaging, pricing, and sales motions.
- Present quarterly findings to cross functional stakeholders.
- Product Assets
- Create and manage adoption campaigns for product features to drive usage post launch
- Create new and manage existing marketing programs (e.g. sales documentation, product videos, website copy, blog posts, data sheets, white papers, etc.) that articulate the benefits of the product and/or feature
- Cross Functional Partnerships
- Partner closely with Product, Sales, RevOps, Customer Success, and Leadership to ensure intelligence flows both ways.
- Provide real time competitive insights during deals, RFPs, or high stakes opportunities.
- Collaborate with PMM on messaging strategy, positioning, and launch planning.
- Support other PMM motions as the business evolves and grows.
- What Success Looks Like
- Sales teams feel confident in competitive deals and consistently use your assets.
- PMs have a trusted partner for market and competitive data to inform prioritization.
- A structured CI engine is running (not ad hoc insights).
- Win rates improve in competitive segments and buyer facing teams report a clearer understanding of differentiation.
- What You Bring
- 8+ years in product marketing, competitive intelligence, market research, strategy, or similar roles.
- Strong organizational and analytical skills with the ability to synthesize complex information into crisp narratives.
- Experience conducting qualitative and quantitative market research.
- Strong storyteller who can translate analysis into compelling recommendations.
- Experience supporting Sales teams and creating competitive collateral.
- Highly collaborative, curious, and comfortable working with executives.
- Experience in industrial tech, AI, manufacturing, or B2B SaaS is a plus.
- Nice to Have Skills
- Experience managing a win/loss program or working with third party win/loss vendors.
- Familiarity with tools such as Klue, Crayon, Statista, SimilarWeb, Crunchbase, or analyst reports.
- Ability to facilitate workshops and competitive training sessions.
- Why This Role Matters
- You will be our eyes and ears in the market. Your work will influence product direction, sharpen our message, arm our sales team with competitive confidence, and help us defend (and expand) our leadership position.
- We offer several perks that include flexible PTO, medical/dental/vision insurance, 401(k) match, stock options, paid parental leave, and WFH and phone stipend.
The pay range for this position in Colorado , California and New York City is $140,000 - $165,000 This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. The pay offered may vary depending on several factors including, but not limited to, relevant education, qualifications, certifications, and experience. Augury is a people-first organization. We believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and we welcome those from all backgrounds and varying experiences. We are committed to providing employees with a work environment free of discrimination and harassment. We believe that diversity is more than just good intentions, and we are committed to creating an inclusive environment for all employees.
Augury is a proud equal opportunity employer, we strive to create a work environment in which everyone, all applicants, employees, customers, guests, and vendors feel safe and comfortable. We commit to maintain a workplace that is free of any type of harassment and does not tolerate anyone intimidating, humiliating, or hurting others. We prohibit willful discrimination based on age, gender, ethnicity, race, color, religion, political opinions, sexual orientation, sexual identity or expression, military or veteran status, disability or any other characteristic protected by law.
