Our Product Marketing team’s mission is to generate customer insights that inform Company’s strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Company, partnering closely with Product, Sales, Demand Generation, Field Marketing, and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.
The Segment and Industry Product Marketing team specifically works to drive the growth of our priority customer segments and top industries. We are looking for a product marketer to develop our go-to-market strategy for the AI industry, specifically . In this role, you will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across sales, demand generation, field marketing, and comms to drive overall awareness, pipeline, and revenue across Company’s existing customer base and prospects.
Act as a team player. Product Marketers collaborate across the Marketing team and with basically every team at Company. You are able to work with a range of disciplines to execute on your work
Proficiency in written and spoken business Mandarin is a plus