• Develop and execute strategic business plans to meet or exceed financial targets across wholesale accounts and owned retail doors
• Analyze weekly and monthly sales reports to identify trends, opportunities, and call cycle productivity
• Track sell-out performance against objectives to proactively mitigate market share risk
• Review retail forecasts by door and communicate progress to Sales and Training teams, driving action plans to address gaps
• Manage freelance and Travel & Entertainment (T&E) budgets with accurate monthly expense review
• Plan, execute, and recap high-impact events in line with marketing guidelines, including pre-event timelines and post-event debriefs
• Submit monthly recaps with competitive insights, event imagery, and emerging market trends to inform future strategy
• Build and strengthen relationships with Department Managers, Beauty Specialists, and Visual Managers to secure optimal brand placement and support
• Lead quarterly retailer meetings to align event calendars and promotional strategies
• Drive targeted growth through active field selling, side-by-side coaching, and retailer engagement
• Ensure consistent execution across counters, towers, and displays; partner with field teams to maintain brand standards and escalate gaps as needed
• Deliver short, impactful weekly training sessions during store visits focused on selling skills, product knowledge, and brand advocacy
• Act as a brand ambassador, motivating teams with high energy and passion to inspire both selling and buying
• Oversee daily operations of standalone boutiques in partnership with Retail Operations, Demand Planning/Supply Chain, and Visual Merchandising
• Conduct daily and weekly inventory checks, resolving stock issues promptly with cross-functional teams
• Drive a customer-centric omnichannel experience, ensuring in-store execution reflects the brand’s digital promise
• Partner with store teams to build and retain active client bases through consistent outreach and follow-up
• Recruit, lead, and develop a geographically dispersed team of People Leaders, Store Managers, Account Executives, and Freelancers
• Establish clear communication loops to keep remote teams connected, motivated, and aligned with corporate priorities

Monitor freelance productivity, manage bookings, and ensure payroll deadlines are met

• 8+ years of leading sales teams in the beauty/fragrance industry, ideally with exposure to both wholesale and retail environments or in a similar environment
• Demonstrated success in managing distributed teams, including the ability to motivate and coach staff remotely and during site visits
• Strong ability to analyze sales data to drive decision-making and result-oriented action plans
• Excellent written and verbal communication skills with the ability to present at the executive level
• Ability to meet deliverables within deadlines, work on multiple projects simultaneously, and operate autonomously in a changing environment
• Good working knowledge of Microsoft Office tools (Excel, Teams, etc.)
• Must reside within close proximity to Miami, Florida

This position requires approximately 50% travel