- As the Senior Director, Client Investment Lead, you will play a critical role in leading strategies across planning and activation that deliver on client business objectives but also push them into new territories
- You’ll work at the intersectionality of data, media and creative to drive strategic and innovative solutions to meet the forces of change in the industry for this large-scale client
- This individual will be responsible for all performance media relating to client acquisition, retention, and growth
- This will be achieved by refining our systematic and strategic approaches across Paid Search, Digital, Display, Video, and Social channels
- Strategic & Functional Skills
- Serve as the key point of contact for the client/s, internal Hearts and Science teams, creative agencies, OMG center and external media/data partners to drive integration, delivery and best in class performance media activation
Develop, own and expand relationships with internal and cross agency partners as well as key strategic partners (Google, Amazon, Meta etc.) to drive excellence in performance and overall program management
- Operate as a performance media subject matter expert within the organization to ensure teams and processes are operating at a high standard, employing best practice, and maintaining expertise
- Continually monitor the landscape for new partners and technologies that can be acquired or deployed to up level media capabilities
- Advocate for data-driven decision making by leveraging multiple data sources from tech stack, external partners and internal resources to increase customer acquisition and engagement
- Understand the client’s marketing platform tools, capabilities, and data in order to advise on ways to better leverage them to drive ROI
- Operate as a transformation agent for clients to improve their digital and performance media strategy and execution
- Drive innovation in the areas of custom algorithms powered by machine learning, voice, and new technology media areas
- Foster a culture of continual learning, ensuring direct team members feel strong leadership support a respective environment, challenged and on the edge of performance media practices
- Ensure that the direct team members are integrating well with the cross-agency teams while upskilling them in Performance Media channels
- Maintain a collaborative spirit where the team can and will support each other, and troubleshoot/problem solve regardless of title
- Coach direct reports to deliver to the highest standards and provide additional management support where necessary
- Challenge status quo to identify potential for improvement in process, structure, and program
- Acts with clients in mind; establish and maintain effective client relationships gaining their trust and respect
- Consider future trends to articulate importance evolution of performance media plan without sacrificing the bottom line
Encourages collaboration and can quickly find common ground and solve problems for the good of all without bias
