- Serve as the key point of contact for the client/s, internal Hearts and Science teams, creative agencies, OMG center and external media/data partners to drive integration, delivery and best in class performance media activation
Develop, own and expand relationships with internal and cross agency partners as well as key strategic partners (Google, Amazon, Meta etc.) to drive excellence in performance and overall program management
- Operate as a performance media subject matter expert within the organization to ensure teams and processes are operating at a high standard, employing best practice, and maintaining expertise
- Work closely with Strategy, Marketing Science and Analytics to ideate on innovation and capability development in the performance media space
- Continually monitor the landscape for new partners and technologies that can be acquired or deployed to up level media capabilities
- Advocate for data-driven decision making by leveraging multiple data sources from tech stack, external partners and internal resources to increase customer acquisition and engagement
- Understand the client’s marketing platform tools, capabilities, and data in order to advise on ways to better leverage them to drive ROI
Operate as a transformation agent for clients to improve their digital and performance media strategy and execution