The Senior Director, Global Demand Center will lead the modernization and growth of Company’s global demand engine, driving customer acquisition, conversion, and expansion as the company scales toward $5B and beyond. This leader will oversee global teams responsible for digital acquisition (paid media, organic content and distribution, SEO, LLM/AEO, OOH, and audio), digital services (email, webinars, translation and localization), and partner marketing (hyperscalers, technology, and ISVs).
As a hands-on, strategic operator, you’ll evolve the Global Demand Center into a world-class capability that delivers measurable, scalable impact across regions, segments, and routes to market. You’ll collaborate closely with partners across Corporate Marketing, Product Marketing, Growth Marketing, Regional Marketing, Sales, and Customer Success to create integrated, data-driven programs that accelerate pipeline and revenue.
1/ Transform and Scale the Global Demand Center - Lead the transformation of Company’s global demand engine into a modern, efficient, AI-enabled center of excellence aligned with the company’s $5B growth path. Introduce and operationalize best practices from high-performing demand centers, standardizing processes, measurement, and global execution. Champion experimentation, automation, and data-driven decision-making across all programs, and embed AI to improve campaign execution, targeting precision, and marketing productivity.
2/ Drive Digital Acquisition Excellence - Lead global digital acquisition programs across paid media, organic content and distribution, SEO, LLM/AEO, OOH, and audio to build mindshare, drive qualified traffic, and accelerate new customer acquisition. Partner with Growth and Regional Marketing to optimize the full funnel from awareness and engagement to activation and pipeline creation. Build and manage a rigorous measurement framework to improve ROI, optimize spend allocation, and guide future investment strategy. Use AI-driven insights to refine targeting, creative, and channel mix for continuous improvement at scale.
3/ Operate Digital Services and Scaled Campaign Enablement - Lead the global digital services function, including email, webinar, and translation and localization programs that enable consistent, high-quality campaign execution across regions. Establish scalable standards for deliverability, creative quality, accessibility, and engagement performance. Within the Global Demand Center, this leader will also build the foundation for a Journey Optimization function that connects digital services, lifecycle programs, and personalization across the customer experience. Improve speed, efficiency, and collaboration by using better tools, automation, and process consistency to ensure global campaigns are executed with precision and impact.
4/ Lead Partner and Ecosystem Marketing - Collaborate with hyperscalers, technology alliances, and ISVs to design and execute integrated go-to-market programs that expand Company’s reach and influence. Manage co-marketing investments, MDF utilization, and performance tracking in partnership with regional and alliances teams. Drive marketplace demand, accelerate partner pipeline, and ensure joint programs deliver measurable business outcomes.
5/ Operational and Team Leadership - Own planning, budget management, and performance reporting for all global demand programs. Build and mentor a high-performing global team with deep skills in analytics, automation, and AI-driven marketing. Establish clear KPIs and regular reporting cadences for the CMO and executive stakeholders to ensure transparency, accountability, and continuous performance improvement.
Company is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the database for the AI era, enabling innovators to create, transform, and disrupt industries with software. Company’s unified database platform—the most widely available, globally distributed database on the market—helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, Company Atlas, is the only globally distributed, multi-cloud database and is available across AWS, Google Cloud, and Microsoft Azure.
To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy , we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at Company , and help us make an impact on the world!
Company, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Req ID: 4263324275 Company’s base salary range for this role is posted below. Compensation at the time of offer is unique to each candidate and based on a variety of factors such as skill set, experience, qualifications, and work location. Salary is one part of Company’s total compensation and benefits package. Other benefits for eligible employees may include: equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings. Please note, the base salary range listed below and the benefits in this paragraph are only applicable to U.S.-based candidates. Company’s base salary range for this role in the U.S. is: $132,000 — $259,000 USD
