• The Senior Manager, Lifecycle Revenue is a strategic leadership role responsible for driving incremental revenue across the full customer lifecycle for our DTC subscription business
• This leader will operate at the intersection of strategy, analytics, and execution — setting the revenue roadmap, identifying the highest‑impact opportunities, and leading a team of executional channel owners to bring those strategies to life
• Driving incremental revenue from active members outside of their box (on‑demand, ship‑now, cross‑sell, upsell)
• Revenue strategy for new product innovations, partnerships, and GTM launches
• Monetization of non‑active audiences including canceled, paused, and on‑demand customers
• Build a clear, prioritized revenue roadmap aligned to company goals, growth targets, and seasonality

Identify, size, and prioritize opportunities using Size‑of‑Prize analysis and financial modeling *Lifecycle & Audience Monetization**

• Define the role of lifecycle channels (Email, SMS, Member Benefits, On‑Site, Paid extensions) in driving incremental revenue

Partner with Lifecycle Marketing to translate strategy into scalable flows, campaigns, and experiments *New Innovation & GTM Revenue Strategy**

• Define pricing, bundling, launch sequencing, and lifecycle monetization plans for new innovations

Partner cross‑functionally with Product, Brand, Creative, and Supply Chain to ensure launches are revenue‑optimized and scalable *Team Leadership & Execution**

• Lead and develop a team of executional marketers and managers, setting clear goals, priorities, and success metrics while providing strategic direction and empowering the team to execute, test, and iterate

Establish and scale standardized playbooks, frameworks, and processes to support consistent execution and drive revenue initiatives *Analytics, Testing & Performance Management**

• Own revenue performance tracking across owned channels and customer segments, defining clear success metrics and KPIs tied to revenue, AOV, shipments per member, and incremental lift
• Partner with Analytics to evaluate performance, uncover insights, and inform future strategy
• Champion a test-and-learn culture focused on measurable, incremental revenue impact
• Serve as a key revenue thought partner to senior leadership, influencing Product, Brand, Creative, Engineering, and Finance without direct authority
• Present revenue strategy, performance, and learnings to executive stakeholder

This role partners closely with Senior Managers of CRM (Acquisition, Winback, Reactivation, Retention), Paid Media, Product, Brand, Creative, Analytics, and Finance to translate strategy into measurable growth *Revenue Strategy & Ownership Build a clear, prioritized revenue roadmap aligned to company goals, growth targets, and seasonality Lifecycle & Audience Monetization**

• 6+ years of experience in revenue growth, lifecycle marketing, CRM, or DTC subscription businesses
• 1-2+ years of experience mentoring or managing a team
• Proven track record of driving incremental revenue across multiple lifecycle and revenue streams
• Deep understanding of subscription economics, AOV levers, retention, and customer lifetime value
• Strong analytical skills with the ability to translate data into clear strategic direction
• Excellent cross‑functional communication and stakeholder management skills
• Present revenue strategy, performance, and learnings to executive stakeholder

Serve as a key revenue thought partner to senior leadership, influencing Product, Brand, Creative, Engineering, and Finance without direct authority

• Own the revenue growth strategy across multiple revenue streams:
• Increasing AOV and attachment rate within recurring subscription boxes
• Develop strategies to monetize key audience segments across the lifecycle (new, active, loyal, at‑risk, canceled)

Lead revenue strategy for new product launches, line extensions, and partnerships *SALARY:** $140,000-$155,000 + Bonus

• Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
• Free life insurance, short term disability and long term disability
• 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Monthly cell phone stipends
• Driving incremental revenue from active members outside of their box (on‑demand, ship‑now, cross‑sell, upsell)
• Revenue strategy for new product innovations, partnerships, and GTM launches
• Monetization of non‑active audiences including canceled, paused, and on‑demand customers
• Identify, size, and prioritize opportunities using Size‑of‑Prize analysis and financial modeling