Fireblocks seeks a Senior Manager Web Strategy to deliver a world-class digital experience transforming its brand into a powerful demand gen engine.

• Develop data-driven web strategy transforming fireblocks.com website into demand generation engine aligned with quarterly revenue goals.
• Own key web metrics traffic conversion rates lead quality and revenue attribution own enterprise-level SEO strategy dominating search rankings in digital asset stablecoin infrastructure space drive web strategy capturing demand through AI-native discovery channels ChatGPT Perplexity Claude oversee future localization strategy ensuring consistent high-quality user experience across global markets languages collaborate Brand Design teams cohesive impactful digital brand experience lead roadmap website testing experimentation personalization evaluate manage third-party vendors CMS platforms other technologies oversee cookie management platform ensuring user consent data transparency compliance global privacy regulations lead mentor high-performing team managing accountability results foster culture experimentation continuous improvement conduct regular analysis identifying optimization opportunities growth drivers maintain modern enterprise websites significant revenue impact deep expertise SEO demonstrable results improving organic search performance expertises emerging search technologies background B2B SaaS fintech technology companies preferred advanced knowledge CMS platforms WordPress Google Analytics Tag Manager Mixpanel etc proficiency SEO tools SEMrush Ahrefs Screaming Frog OneTrust understanding development HTML CSS JavaScript Knowledge HTML