• The Senior Product Manager, SEO will be responsible for developing, implementing, and managing the company's search engine optimization strategy
• This role will focus on driving organic traffic, improving search engine rankings, and enhancing the overall online visibility of the company's digital properties
• Strategy and Planning:
• Develop and execute a comprehensive SEO strategy aligned with business objectives, including both technical and content-focused initiatives
• Conduct in-depth keyword research and competitive analysis to identify growth opportunities
• Stay up-to-date with the latest SEO trends, algorithm changes, and best practices
• Technical SEO:
• Lead technical SEO audits to identify and address issues related to site architecture, crawlability, indexation, site speed, and structured data implementation
• Work closely with development teams to ensure SEO best practices are implemented during website updates and migrations
• Manage and optimize Google Search Console, Bing Webmaster Tools, and other relevant SEO platforms
• Content and Link Building:
• Collaborate with the content and marketing teams to ensure content is optimized for target keywords and user intent
• Develop and manage a strategic link building and outreach program to increase domain authority
• Performance Monitoring and Reporting:
• Define key performance indicators (KPIs) and regularly monitor organic search performance using tools like Google Analytics and various SEO platforms
• Prepare and present detailed reports on SEO performance, providing actionable insights and recommendations to stakeholders
• Team Leadership and Development:
• Mentor and guide junior SEO specialists or team members

Lead cross-functional projects, serving as the subject matter expert for all SEO-related initiatives

• The ideal candidate is a strategic thinker with deep technical SEO expertise, strong analytical skills, and proven leadership abilities
• Education: Bachelor's degree in Marketing, Business, Computer Science, or a related field
• Experience: 5+ years of experience in managing and implementing large-scale SEO strategies, preferably in a fast-paced environment
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies
• Excellent verbal and written communication skills for presenting complex data and strategies

Proven ability to manage projects independently and drive results

• Expert-level knowledge of technical SEO, including HTML, CSS, JavaScript, and their impact on SEO

Proficiency with industry-leading SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog)

• The estimated base salary range for new hires into this role is $135,000- $175,000 annually + annual bonus depending on factors such as job-related skills, relevant experience, and location

We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more