- Strategic PlanningDevelop and execute go‑to‑market strategies for Deel HR products to support revenue and growth targets
- Identify market opportunities and customer segments to drive product adoption
- Product Positioning & MessagingCraft clear, compelling, and differentiated messaging for HRIS emphasizing its value in compliance, efficiency, and employee satisfaction
- Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights
- Campaign DevelopmentPartner with Marketing and Growth teams to design multi‑channel campaigns that generate demand and nurture prospects through the funnel
- Measure and optimize campaign performance to ensure ROI
- Sales EnablementCreate enablement materials, including pitch decks, one‑pagers, and case studies, to equip sales teams with tools to close deals
- Train sales teams on product features, benefits, and competitive differentiation
- Market InsightsConduct competitive analysis and customer research to inform product improvements and positioning
Track market trends and provide actionable insights to the Product team.Cross‑Functional CollaborationWork closely with Product, Growth, Sales, and Customer Success teams to align strategies and initiatives