- This role, at the nexus of customer success, sales, marketing, and product development, will leverage data insights to optimize performance and inform decisions across the organization
- The ideal candidate will analyze complex data, collaborate cross-functionally, deep dive into CS and Sales operations, and apply insights to influence CS, sales, and marketing strategies
- This role offers a rare opportunity to significantly impact our Payroll and Payments business while collaborating closely with GTM, sales, product, and analytics teams
- Customer-Centric Thinker: Prioritizes customer insights for high-value targeting and personalization
- Collaborative Leader: Aligns cross-functional teams, advocates for data-driven decisions, and drives results through communication
- Results-Driven Visionary: Focused on KPIs, ROI, and growth metrics to optimize strategies for measurable outcomes
- Improve Decision-Making: Provide data-driven insights to guide smarter business decisions
- Understand Customers Better: Deeply analyze customer preferences to foster customer-obsessed approaches
- Optimize ROI: Use KPIs to assess campaign and sales effectiveness, driving higher returns
- Drive Growth: Identify new opportunities, expand revenue, and increase efficiency
- Enhance Collaboration: Bridge teams to align initiatives and unify operational focus
- Drive Growth: Translate data-driven insights into actionable strategic recommendations for sales, marketing, and product teams
- Identify new market opportunities, target audiences, and revenue streams
- Optimize pricing, promotions, go-to-market strategies, and customer engagement
- Performance Tracking: Establish systems for ongoing measurement of sales and marketing performance
- Share insights on channel/campaign performance, lead generation, sales conversions, and blockers
- Apply predictive modeling and forecasting for future planning
- Reporting: Partner with analytics to collect, analyze, and interpret sales, marketing, and customer data
- Create and present clear dashboards, reports, and presentations for stakeholders
- Monitor KPIs to assess marketing and sales ROI, recommending improvements
- Partnership with Product and Sales Teams: Collaborate to enhance segmentation, targeting, and personalization
- Partner with sales to identify conversion patterns and buyer journey barriers
- Leverage insights to address sales pain points and improve close rates, aligning products, sales stories, and customer needs
Collaborate with GTM team Evaluate marketing, segmentation and creative strategies to update/change predictive model outputs, personalization of pitches and/or sales enablement materials (pitch decks, battle cards, product one-pagers, competitive comparisons)
- Collaborate with GTM and sales leadership to create relevant, real-time tools and materials
- Cross-Functional Collaboration: Work collaboratively with marketing, sales, product development, and analytics to align strategies
- Act as a bridge between teams to improve communication and ensure data insights translate into actionable business outcomes
Foster a collaborative culture where shared insights drive a unified growth strategy
