The Director of Youth Programs is responsible for:
Designing and operating the AfterSchool Program during the school year
Designing and operating the Summer Day Camp (12week season starting in May)
Leading youth events, schooldayout camps, and specialty programs throughout the year
Driving enrollment and retention through consistent, practical marketing and excellent parent communication
The Director is expected to plan and build systems, but also be physically present during key program hours, solve problems in real time, and maintain high standards for safety and customer experience
The Director reports directly to the Owner and works closely with the coaching staff and front desk/admin team
Program Design & Development
Design the overall structure and goals of the youth programs department for the full year
Build ageappropriate daily and weekly schedules for:
Afterschool program: homework/quiet time, snack, structured martial arts training (run by coaches), games, and characterbuilding activities
Summer camp: daily rotations of martial arts, games, themed activities, and rest/transition times
Develop written program guides and standard operating procedures (SOPs) for:
Daily routines and transitions
Behavior expectations and management
Parent communication norms
Staff roles and responsibilities
Create an annual program calendar, including:
Camp weeks, school breaks, singleday camps, parent events, and special theme days
AfterSchool Program Management
Build and manage the daily afterschool program flow, including:
Arrival, checkin, and snack
Homework or quiet/study time
Martial arts training block
Structured games/activities until parent pickup
Coordinate logistics with local schools (where applicable) regarding:
Dismissal procedures
Pickup windows
Special schedules or earlyrelease days
Maintain accurate rosters for each day:
Who is expected
Who is absent or has schedule changes
Ensure that the afterschool program environment is:
Safe, structured, and predictable
Positive and welcoming for a range of ages and personalities
Identify opportunities to improve the program experience and communicate recommendations to ownership
Maintain safe campertostaff ratios throughout each day
Adjust staffing plans and activity plans in response to changing enrollment or operational needs (for example, rainy day plans, low/high enrollment weeks)
Staff Leadership, Training & Culture
Recruit, interview, and hire youth program staff:
Afterschool group leaders
Camp counselors
Seasonal staff and junior leaders
Design and deliver staff training, including:
Program expectations and daily routines
Professional conduct and communication with parents and children
Child supervision basics and positive behavior management
Safety and emergency procedures
Build weekly staff schedules and assignments:
Coverage for afterschool and camp
Clear roles (lead counselor, support counselor, floater, etc.)
Conduct regular checkins and coaching conversations with staff
Uphold a culture of:
Punctuality and reliability
Respectful communication and professionalism
Parent Communication & Customer Experience
Serve as the primary point of contact for parents for all youth programs
Manage the full parent journey:
Respond promptly to inquiries (phone, email, in person)
Conduct tours and parent meetings as needed
Guide parents through enrollment, forms, and program expectations
Maintain clear, proactive communication:
Weekly or periodic emails with program updates and reminders
Notices about schedule changes, policies, or special events
Individual communication about behavior concerns or incidents
Handle elevated or difficult conversations with calm, clarity, and solutions mindset
Track and act on parent feedback:
Collect informal feedback and periodic surveys
Identify patterns and propose changes
Marketing, Enrollment & Growth
Own tactical marketing and enrollment tasks for youth programs:
Collaborate with the owner to set enrollment targets for afterschool and summer camp
Draft and schedule email campaigns to current and prospective families
Provide content ideas, short writeups, and approved photos for social media posts
Support print materials (flyers, handouts, school backpack stuffers, etc.)
Maintain basic tracking systems:
Lead and inquiry logs (who asked, what they asked, when to follow up)
Trial/visit tracking and followup sequences
Build relationships with:
Local schools and PTAs
Youth organizations and community partners
Coordinate occasional outreach activities:
School events or booths
Bringafriend days or open houses
Provide simple monthly summaries of marketing efforts and results:
Leads generated
Retention indicators
Требования
Martial arts experience is not required
Strong youthprogram leadership, operations, and practical marketing skills are the priorities
