• Own and lead the global CRM strategy across Acquisition & Activation, Retention & Re-engagement, and CRM Capabilities, both B2B and B2C
• Build and maintain a clear global CRM playbook, ensuring consistency while enabling local market execution
• Design, develop and optimise lifecycle programmes across the customer journey, with a strong focus on performance and scalability
• Define and oversee the approach to ad-hoc CRM canvases, ensuring strategic alignment and commercial impact
• Partner closely with central and local Marketing and Sales , Data, and Product teams to drive execution and continuous improvement across all markets
• Lead, develop and scale a high-performing global CRM team, setting clear priorities, goals and ways of working
• Ensure CRM decisions and roadmaps are data-led, balancing analytical rigour with pragmatic decision-making when information is incomplete

Contribute as a senior leader to broader marketing and company initiatives, acting in line with TheFork’s values and long-term ambitions

• Full professional fluency in English, with excellent verbal and written communication skills
• Over 12 years of professional experience, including a minimum of 8 years in CRM or closely related roles within a pure digital or e-commerce environment
• Proven leadership experience, with a track record of managing and developing mid-sized teams
• Advanced expertise in Microsoft Office and Google Workspace, used confidently in a fast-paced, data-driven setting
• Meaningful prior experience with the CRM tools that we use (Braze, TallonOne, Hubspot)
• Highly analytical, with a strong bias towards data-informed decision-making
• Fluency in French, Spanish and/or Italian
• Hands-on experience working closely with Brand, Product and/or Data teams
• A collaborative team player with strong stakeholder management skills
• A humble, positive mindset with a genuine willingness to listen, learn and grow

Comfortable making sound decisions with incomplete information, drawing on experience, commercial judgement and intuition when required

• Permanent contract
• Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)
• Competitive fixed salary and bonus
• Lunch vouchers available for each working day

International teams and a multicultural environment across 10 offices in Europe