In this role, you will be responsible for defining and executing our global content strategy, ensuring a cohesive and compelling narrative across all channels to support Gnosis’ expansion into the retail market and broader Web3 ecosystem
You will be instrumental in framing the big narrative for Gnosis and its products, translating complex technical concepts into accessible and high-impact campaigns
Your mission will be to drive brand awareness and accelerate customer acquisition through high-quality, SEO-optimized content and strategic ecosystem partnerships
You will collaborate closely with product, marketing, and business development teams to leverage our unique value propositions and grow our reputation into more mainstream markets
Content Strategy and Narrative Framing
Content Strategy: Develop and execute a comprehensive content strategy that aligns with Gnosis’ business objectives, product roadmaps, and target audience needs across all retail products
Narrative Leadership: Define and articulate the overarching brand story and key messaging that frames the big narrative for Gnosis in the retail space
Ecosystem and Partner Marketing: Design and lead co-marketing and content programs with key Web3 partners (e.g., custodians, wallets, L2s) to expand reach and drive shared KPIs across the ecosystem
Editorial Calendar: Oversee the creation and maintenance of a global editorial calendar for all content touchpoints (blog, website, social media, long-form articles, educational material, etc.)
Tone and Voice: Define and enforce content guidelines to ensure a consistent, on-brand voice and high-quality standard across all written, visual, and multimedia content
Search Engine Optimization (SEO) and Performance
SEO Strategy: Lead the strategy and execution to ensure all content is optimized for search engines, including keyword research, content gap analysis, and technical SEO collaboration
Performance Measurement: Establish content analytics frameworks and track KPIs (e.g., organic traffic, conversion rates, time on page, domain authority) to measure the effectiveness of content initiatives and help with SEO
Data-Driven Optimization: Utilize data-driven insights to optimize content strategies, improve conversion rates, and increase ROI from content investments
Content Creation and Production
Production: creation of the end-to-end content and oversee production process when needed, managing internal and external writers, designers, and agencies to deliver high-impact content on time
Cross-Functional Insights: Work closely with product and engineering teams to translate complex technical concepts and infrastructure developments (like staking, BTCFi) into engaging content for diverse retail audiences
Dedicate your Friday afternoons to research or work on a side project within our ecosystem
Требования
Prior experience leading content and partner marketing within fast-growing crypto/Web3 companies, or related fintech/digital growth sectors
Proven experience in content strategy, SEO/SEM
Условия
Personal Development: Pursue your professional goals with our support, including personal education budgets and conference allowances
We invest in your growth and learning
Our flat hierarchy ensures your ideas and contributions are valued and heard, without getting lost in a complex structure
We embrace flexible working schedules and have a long-standing culture of remote work
Balance your professional and personal life in a way that works for you
State-of-the-Art Equipment: Receive the latest hardware and all the tools you need
