• Strategic Planning
• Develop and execute go-to-market strategies for Deel HR products to support revenue and growth targets
• Identify market opportunities and customer segments to drive product adoption
• Product Positioning & Messaging
• Craft clear, compelling, and differentiated messaging for HRIS emphasizing its value in compliance, efficiency, and employee satisfaction
• Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights
• Campaign Development
• Partner with Marketing and Growth teams to design multi-channel campaigns that generate demand and nurture prospects through the funnel
• Measure and optimize campaign performance to ensure ROI
• Sales Enablement
• Create enablement materials, including pitch decks, one-pagers, and case studies, to equip sales teams with tools to close deals
• Train sales teams on product features, benefits, and competitive differentiation
• Conduct competitive analysis and customer research to inform product improvements and positioning
• Track market trends and provide actionable insights to the Product team
• Cross-Functional Collaboration
• Work closely with Product, Growth, Sales, and Customer Success teams to align strategies and initiatives

Advocate for customer needs and feedback in product development discussions

• 7+ years of proven experience in product marketing in SaaS, ideally in payroll/HR tech
• Exceptional skills in positioning, storytelling, and go-to-market execution
• Experience working with Lifecycle marketing teams
• Data-driven mindset with the ability to analyze metrics and optimize campaigns
• Excellent communication, presentation, and project management skills

Experience collaborating with cross-functional teams in a fast-paced environment

• Our workforce deserves fair and competitive pay that meets them where they are
• With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all
• Stock grant opportunities dependent on your role, employment status, and location
• Additional perks and benefits based on your employment status and country

The flexibility of remote work, including optional WeWork access