The Role
At HelloConnect, you will be part of a dynamic team that embraces innovation and leverages advanced technology to create exceptional experiences. Our culture is built on collaboration, continuous learning, and a commitment to excellence. You’ll have the opportunity to work on impactful projects, develop your skills, and grow within a supportive environment that values diverse perspectives and experiences.
In this role, you will take on a key responsibility in analyzing and interpreting data to measure the commercial impact of tests, campaigns, and key project, while providing ad-hoc data support across various areas. You will translate data into clear, actionable insights that drive better decisions, support business success, and enhance customer value and satisfaction.
- We’re looking for passionate individuals who can bring their unique skills and ideas to the table. Even if you don't meet every requirement but believe you’d excel in this role, we’d love to hear from you!
- What you’ll do
- Quantify commercial impact of A/B tests, marketing activity, and operational projects – e.g. revenue uplift, margin impact, CPA, LTV, and ROI.
- Analyse A/B tests and marketing campaign performance to identify commercial trends, risks, and opportunities.
- Build and maintain dashboards and reports in Qlik (our BI platform), ensuring accuracy, clarity and a focus on key business KPIs.
- Extract, clean and prepare data using SQL and internal datasets to support commercial analysis and decision-making.
- Set up Dialler (telesales) campaigns with a commercial lens – ensuring correct targeting, data selection and configuration to maximise performance and ROI.
- Produce clear post-campaign and post-test reviews that explain what happened, why, and what it means in £ terms.
- Present insights and recommendations to stakeholders in a clear, non-technical way, highlighting trade-offs and next best actions.
- Support stakeholders in defining and tracking KPIs that reflect business and commercial performance.
- What you’ll bring
- Strong analytical and problem-solving skills with the ability to translate data into commercial insight.
- Proficiency in SQL for data extraction and transformation.
- Experience with Qlik, Tableau, Power BI or similar BI tools for reporting and visualisation.
- Understanding of A/B testing principles, funnel metrics, and campaign performance.
- Experience with Dialler systems and campaign setup (or the ability to learn quickly).
- Strong communication skills, able to tell a clear story from the data.
- Comfortable working with numbers related to Life Time Value, including predictive metrics
- Commercially minded with a natural curiosity about how to optimise
- Detail-oriented and thorough with a strong focus on accuracy.
- Able to manage multiple tasks, prioritise based on commercial impact, and work independently.
- Collaborative and proactive in engaging stakeholders and challenging assumptions where needed.
