- In this role, you will combine your deep understanding of traditional brand marketing, shopper marketing, and retail media with your exceptional client management skills to lead the overall vision for success within the account
Working directly with the client as well as in partnership with cross-functional retail media, brand, marketing, sales, and insights teams, you will drive strategic planning for client omnicommerce campaigns, ensuring that the brand is properly represented across all retail partners, all goals and expectations are clearly defined, and client business goals are both met and exceeded
- Client Leadership
- Serve as the primary point of contact between clients and Mars United Commerce
- Forge and maintain trust-based relationships with senior clients to secure long-term partnerships
- Business Planning
- Build and deliver annual scopes of work and oversee the completion of contracted deliverables
- Negotiate contracts and fee arrangements as required
- Strategic Planning
- Oversee the development and implementation of strategic omnichannel marketing plans, including brand, shopper, and retail media, that meet or exceed client objectives and drive tangible business results
- Team Management
- Lead and mentor a team of account managers/directors, fostering a collaborative, high-performance culture
- Project Oversight
- Ensure work is delivered on time, within budget, and to the highest quality standards
- Ensure the company product includes future-forward thinking anchored in business strategy and insights
- Financial Management
- Manage assigned P&Ls, forecasts, and financial performance, ensuring profitability and efficiency
- Business Development
- Identify and pursue new business opportunities, contributing to the company’s growth and success
- Market Insights
Stay abreast of industry trends, consumer behavior, and the competitive landscape to inform strategic decisions