• You'll have ownership, agility, responsibility and stimulation without any of the worry.*Please note you must be based in Spain to be considered for this fully remote role

This role is not about execution of marketing channels, that support comes from central marketing teams, but about building and owning the holistic B2B strategy and GTM plan, setting the direction, orchestrating the cross‑functional work, and driving successful adoption of our new Marketplace product among sellers

• You will define the value proposition, shape the onboarding and growth model, and ensure the entire organisation is aligned behind a coherent seller experience
• This is a pivotal role at the centre of Bark's largest strategic shift
• B2B Strategy & Value PropositionOwn the positioning and value proposition of our new Marketplace vision for prospective sellers across all verticals
• Shape messaging frameworks, proof points, and articulation of product value to the market
• Influence product packaging, subscription models, and seller experience design to maximise adoption.Go‑To‑Market LeadershipBuild the full Seller side GTM strategy for our Marketplace, from awareness to onboarding to retention
• Create launch plans, timelines, success metrics, and cross‑functional activation plans
• Act as the single GTM owner across Marketing, Product, Commercial, Operations, and Support
• Pricing & Commercial StrategyCollaborate with the commercial team to establish pricing, promotional frameworks, and incentives to drive seller acquisition and conversion
• Partner with Product and Commercial teams to ensure our pricing strategy is aligned with seller value and marketplace economics
• Acquisition & Funnel StrategyDefine how we acquire prospective sellers across paid, organic, partnerships, and product‑led channels
• Ensure our central Performance Marketing, Brand, and CRM teams are working from a clear brief and aligned on objectives
• Onboarding & AdoptionDesign the end‑to‑end experience for new sellers joining our Marketplace
• Collaborate with Product and CRM teams to ensure onboarding sequences, activation points, and education materials support early success
• Retention & Feedback LoopsBuild the framework for measuring seller satisfaction, early churn risks, and long‑term engagement
• Inform roadmap prioritisation by channelling seller insights and commercial impact back into Product.Cross‑Functional Leadership & Project ManagementOwn the programme management of the entire B2B GTM workstream
• Drive alignment, remove blockers, and ensure the organisation is ready for launch milestones
• Strong early LTV driven by sustained adoption and activity
• Performance & AdoptionHigh adoption rates among targeted seller segments
• Strategic & Organisational ImpactClarity and alignment internally around B2B strategy and seller value proposition.Effective, smooth, and well‑coordinated GTM launches

Clear frameworks for measurement, feedback, and continuous iteration

• FinancialSeller acquisition targets met, with CAC aligned to payback goals
• Strong sign‑up, onboarding completion, and activation rates
• Retention benchmarks met or exceeded in early cohorts
• You thrive in ambiguity and can define structure where none exists

Access to Oliva – a mental wellbeing platform

• Required Skills and ExperienceYou have 8+ years of experience across GTM strategy, product marketing, commercial strategy, or B2B marketplace growth.You’ve led GTM launches for complex digital products, marketplaces, or multi‑sided platforms

You can move seamlessly between strategic thinking and structured execution management.You’re highly collaborative and comfortable driving alignment across Product, Marketing, Commercial, and Ops.You’re commercially fluent; able to balance customer value, marketplace dynamics, and revenue outcomes

• Healthy CAC:LTV ratio in partnership with Commercial leadership
• Movement of professionals into the paid tiers and premium experiences
• Flexible working policy with a central office in London
• Private health insurance run by Bupa
• Personal annual L&D Budgets to spend on your development
• Enhanced Gympass membership for all employees with access to mental health courses and fitness classes
• Fully stocked kitchen and monthly lunches
• Cycle to work scheme

Regular wellness days with industry‑leading talks through to massages in the office